Register

I agree with the Privacy Policy

Entrepreneur.com

Save Native Ads From the Slippery Slope of Deception

May 02, 2014

Even more troubling, some major ad providers are no longer providing any disclosures on their widgets. Google, which used to dress its text ad units with a straightforward “Ads by Google” label, now provides widgets sporting a lonely blue triangle icon from AdChoices. In many cases, the AdChoices text doesn’t even appear unless a user hovers over the triangle. A recent survey by Parks Associates found that unfortunately only a minority of consumers understood the intent of the blue triangle icon.

Given that Google’s text ad units are often interspersed within the content on thousands of web pages, the obvious outcome is that consumers will click on the text thinking it’s real content, not advertising. Relying on any sole icon is insufficient and arguably deceptive.

From the article, "Save Native Ads From the Slippery Slope of Deception" by Ash Nashed.

Previously In The News

Want to Get Into Wi-Fi?

But when it comes to hot spots, the biggest issue is whether there's actual revenue being generated from the networks built on steep investments. According to a recent study by Dallas-based technol...

Welcome to the Home of Tomorrow

While higher income families have been the first to integrate networks and home theater systems, the demand for these products is growing in other segments. "Trickle down high quality is becoming m...

Lan Ho! Networking opportunities—make the connections without having to leave your home!

The answer: in-home networking. This new application uses existing telephone wiring or radio-style receivers to link PCs within a home or small office, effectively creating a local area network. By...