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Europe's Mercurial Online Video Habits

March 03, 2009

Consumers are decreasing their cinema and DVD viewing because the Internet now offers alternative forms of entertainment, online video being just one of them. They still retain a preference for watching videos offline, but overall use is decreasing due to Internet use, which boosts online video in the process. A second factor is the "free factor." A notable percentage of broadband users watch videos online only because they are free. Conversely, the percentage who would pay for a download rather than a DVD is quite small. Even a general test of home vs. cinema viewing is revealing -- a lackluster percentage of consumers prefer in-home viewing.

From the article, "Europe's Mercurial Online Video Habits" by John Barrett

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