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New Parks Associates Research: “Connected TV: Trends and Innovation”

Parks Associates has released a new industry report entitled, Connected TV: Trends and Innovation.

The research report examines the impact of current innovations on connected TV device sales and usage, including smart TVs, gaming consoles, Blu-ray players, and streaming video media devices, such as a Roku or Apple TV. It also looks at disruptive products and technologies on the horizon.

Key topics in the report include: consumer purchase and usage patterns for connected TV devices, forecasts through 2017, the impact of current innovations on device sales and usage, monetizing devices beyond initial purchase, and analysis of key industry players.

According to Parks Associates research, innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades. As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices. Devices such as Roku's streaming players and Google's Chromecast will benefit from these market conditions.

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