Providing market intelligence for more than 35 years

Consumer Electronics Devices

Buying a Super-Bowl-Worthy TV

In most cases, retail experts say, the slightly older TV models are perfectly fine. Most of what people will buy this season will get them a lot of mileage. For those looking to pick up a new set for the big game. In previous years, some of the best prices were on 42" screens, but as overall prices drop, that sale competition has shifted to 55" sets. The average price of 60" plasmas fell 37% in 2011. The best sales right now are coming in around $800, nearly $200 cheaper than comparable LCD sets.

Sports fans in particular will want to watch out for slower refresh ratings, which means the set doesn't adjust as well to fast motion. And 720p resolution, although less expensive, won't give as good a picture as the more standard 1080p.

There's an undeniable appeal of a set capable of playing 3D movies or connecting to the web. But such sets still sell for premiums of roughly $200. For instance, 3D television content is still limited -- the Super Bowl won't be broadcast in it -- and a web connection can be achieved through devices shoppers may already own, such as a Blu-ray player, video game console or web TV box. Shoppers will find Internet connectivity or 3D a better deal if they were already in the market for a top-of-the-line set. Even then, they should proceed carefully: Manufacturers have yet to settle on a standard 3D technology, so there's the risk that a set could use one that will be obsolete.
 

More Press Releases

Wednesday, Dec 28, 2016

Will Millennials Abandon Car Ownership for Ride Sharing?

Many auto industry players are preparing for consumers to shift their attitudes toward car owners...

View More

Monday, May 15, 2017

Commercial drones take off but regulations are still on the ground

During keynote speech at XPONENTIAL 2017, Brian Krzanich, Intel CEO, focused very heavily on new...

View More

Tuesday, Sep 15, 2015

Market Challenges for Smart Watches

Like any new product category, smart watches are forging a path way into consumer lifestyles. Par...

View More