Providing market intelligence for more than 35 years

Consumer Electronics Devices

32% of smart tag owners report using the device to track another person without their knowledge

Parks Associates estimates 15.7 million smart tags will be sold in the US in 2022, rising to 94.9 million in 2027

New research from Parks Associates reports that 95 million smart tags will be sold in the US in 2027, an increase from almost 16 million in 2022, as consumers use these solutions to track valuables, pets, and even other people. Smart Product Market Assessment: Smart Tags, Personal Trackers, and Asset Protection addresses the emerging market for Bluetooth / wireless trackers and analyzes consumer adoption, usage, and attitudes regarding these tracking solutions. The firm’s research shows that in Q1 2022, 8% of US internet households reported owning at least one smart tag and 32% of smart tag owners reported using the device to track another person without that person’s knowledge.

“The smart tag market is only beginning and has the potential to move into new use cases as consumers become more creative with how they track their valuables, as well as expand what is considered worth tracking,” said Sarah Lee, Research Analyst, Parks Associates. “Concerns over privacy and misuse are becoming more prevalent, however. With consumers inevitably using smart tags to track people, companies need to present countermeasures to combat potential misuse, even if only by well-intending caregivers.”

Smart Tags Smart Product Market Assessment identifies key market drivers and barriers and assesses the growth of these products, including use cases and user profiles, consumer attitudes and preferences, tracking others using smart tags, and the crossover between home security ownership and smart tag use. Key topics include adoption trends, new technology developments, key and emerging competitors, features offered, barriers to adoption, and consumer security and privacy concerns. This Smart Product Market Assessment also profiles key and emerging players in the Bluetooth / wireless tracker smart tag market.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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