Bidness Etc

Why Netflix, Inc. Password Sharing Could Prove Unsustainable In The Long Run

May 26, 2015

Digital media research conducted by Parks Associates reveals that as many as 57% of US households with a broadband connection use OTT video subscription to watch content online. However, the same survey reveals that 8% of these do not pay for the service they utilize.

Netflix has clearly taken a hit with this, with the company’s investor letter for the first quarter highlighting that this quarter has seen the lowest year-over-year (YoY) subscription growth in almost two years. Netflix shares have risen more than 82% in 2015, and with a subscriber base surpassing 40 million, it is understandable that Netflix is at least reaching maturity, if not market saturation. Netflix’s investor letter already accounts for a drop in growth to a little under 5.9 million users for the second quarter.

From the article "Why Netflix, Inc. Password Sharing Could Prove Unsustainable In The Long Run" by George Zack.

Previously In The News

The Booming Online TV Industry: What’s Next?

Parks Associates, a US-based market research and consulting firm, published data about the market share of streaming device producers. It revealed that Roku retains its position as the leader in th...

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Why Netflix, Inc. Password Sharing Could Prove Unsustainable In The Long Run

Previously In The News

The Booming Online TV Industry: What’s Next?

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us