Register

I agree with the Privacy Policy

Austin American Statesman

ers see new marketing opportunities on mobile screens

October 16, 2009

Austin Safeguards must be built in by phone service providers, said Heather Way, a research analyst with Parks Associates, a Dallas-based marketing research and consulting firm.

Industry experts say that spending on mobile advertising will increase dramatically in the next few years. A study from Parks Associates projects that the total amount spent by advertisers on mobile in the U.S. and Canada will grow from $208 million this year to nearly $1.5 billion in 2013 .

From the article, "Marketers see new marketing opportunities on mobile screens" by Brian Garr

Previously In The News

Devices that do everything will star

"Manufacturers can put so many more functions on a single chip now than they ever could," said Kurt Scherf, principal analyst at Dallas-based tech research company Parks Associates. "So instead of...

Cable box gets an upgrade

Set-top boxes have a big advantage over media center PCs that are struggling for a toehold in the business, said John Barrett, an analyst at Dallas-based technology research company Parks Associates...

Digital entertainment systems could be the next must-have

The rapid adoption of the MP3 format for playing music shows "the consumer mind-set is changing to accept the idea of getting their entertainment on demand, anywhere, anytime," said Kurt Scherf, vic...

Cirrus Logic to buy California electronics companies

ShareWave has wireless networking technology that Cirrus could integrate into a variety of consumer entertainment chips. Integrated networking is a natural way for that market to develop, said anal...

‹
1
2