Thursday, March 24, 2022

Adoption of DIY systems constituted 50% of all security system sales in the past year

Residential Security Tracker, announced during ISC West, highlights current landscape of residential security market, including adoption of DIY solutions

New Parks Associates consumer research announced today at ISC West reveals that 50% of all security system sales in the past year were DIY solutions. The firm’s Residential Security Tracker notes that systems with professional installation continue to hold about 50% of the marketplace, but if consumer intentions hold, DIY systems will soon constitute the majority of the market. The firm’s4Q 2021 update assesses the residential security market, including new trends and the impact of new, advanced, and DIY security solutions to expand the market.

“DIY providers offer multiple smart home devices to accompany their systems, including cameras, smart thermostats, and smart lighting options," said Jennifer Kent, Vice President, Research, Parks Associates. “Device manufacturers can also add a monitoring line to any product with occupancy sensing, connectivity, and a control platform, so competition within the DIY space, as well as between DIY and professional offerings, will intensify in 2022.”

Both DIY and professional install providers are driving product expansion and innovation through the need to differentiate to maintain strong market positions. Cameras and video doorbells are the top two devices security system owners report adding to their systems, followed by smart door locks and additional motion sensors. For all US households, video doorbells are the top smart home device—15% of US internet households owned a smart doorbell as of Q4 2021, up from 10% in 2019.

The Residential Security Tracker also finds energy is a key adjacency in the security market. Many security companies have partnered with companies offering energy generation, storage, or management capabilities, or they have launched their own initiatives. ADT recently completed the acquisition process of Sunpro Solar and announced the launch of ADT Solar, while Brinks Home has partnered with Sunnova to enable dealers to offer customers Sunnova’s portfolio of solar, battery, and energy services.

Eight percent of US internet households report owning power-generating solar panels (solar PV), double the rate five years ago. Security system owning households strongly over-index on solar ownership, with 17% of all security system owning households reporting that they also own solar PV panels. 

“Expect security providers, with new energy capabilities in their portfolios, to expand their sales targets to MDUs and commercial entities that are interested in adding energy management and savings, including builders, property managers, and small businesses,” Kent said.

Parks Associates’ complimentary whitepapers feature the firm’s latest data and insights on trending topics in the residential security market:


To schedule an interview with an analyst or request specific research data, please contact Rosey Sera at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Next: 88% of MDU (multi-dwelling unit) renters in the US report have access to Wi-Fi through their property, either in-unit or in a common area
Previous: 38 million households had at least one member working remotely at home during 2021

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2022 Parks Associates. All Rights Reserved.