Thursday, March 10, 2022

Parks Associates announces Smart Home Tech and the Pros: View from the Channel, a Roundtable series, as part of CONNECTIONS™ Conference

Research firm features research data, networking, and virtual roundtable with key smart home executives from CEDIA, Cloudburst Technology, GE Lighting, and more

International research firm Parks Associates today announced it will host the virtual roundtable discussion, Smart Home Tech and the Pros: View from the Channel, on April 14 from 2:15-3:45 pm CT as part of the 2022 CONNECTIONS™: The Premier Connected Home Conference experience. The roundtable features industry players from pro-service channels, who will share insights about the role of interactive services and the opportunities and challenges of incorporating smart home technology into their offerings.

Parks Associates research finds 33% of US internet households have a security system with professional monitoring service. While 57% of security system owners purchased their system through a security provider, most smart home device owners buy through the retail channel. Among networked camera owners, 49% bought their device through a retailer, while the remaining top channels are broadband service provider (17%), security dealer (9%), and product manufacturer (5%). This variety of channels allows for consumer choice but creates integration challenges in the connected home.

“A variety of professional service sectors serve the consumer at home, including security and monitoring, HVAC, AV & custom installers, electricians, plumbers, and premium tech support installers,” said Elizabeth Parks, President and CMO, Parks Associates. “The influx of smart home solutions adds more fragmentation to the residential space, and professional service providers can serve an important role delivering integration and a positive consumer experience. Theirs is a critical voice in the industry that needs to be heard, and we are happy to facilitate these important conversations.”

Smart Home Tech and the Pros: View from the Channel is the first in a series of CONNECTIONS™ quarterly roundtable discussions focused on the professional technicians in the home. These 90-minute sessions feature Parks Associates research, visionary insights, and interactive discussions on the impact of new technology and challenges that come with “smart” technology in the home.


  • Integration of new tech and the role of systems
  • Expanding the channel: new revenue opportunities
  • Educating the consumer and differentiating services
  • Current challenges: supply, workforce, costs, pace of innovation
  • Selecting partners: what the trades want from solution providers 
  • Best products and what consumers want

Industry leaders joining the conversation:

  • Ian Bryant, Senior Director Strategic Partnerships, CEDIA
  • Loren Roetman, Home Technology Master, Cloudburst Technology
  • Jennifer Mallett, Founder and CEO, Level Up Your Home
  • James H. McCabe III, Operations Manager, OnTech Smart Services 
  • David Bauer, Sr. Engineer, GE Lighting
  • Kevin Huisman,  Service Manager, Grand Home Automation
  • Bill Nicholson, Director, Rutestock

For 26 years, CONNECTIONS™ has brought together thousands of industry players from the consumer technology ecosystem to talk about the growth in the connected home market. The 26th annual event will be hosted May 17-19, 2022, at the Omni Hotel in Frisco Texas. Parks Associates will also host virtual sessions on April 14, August 18, October 20, and November 10. 

To request data or an interview, contact Rosey Sera,, 972-490-1113.


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact, call 972-490-1113, visit

Next:, Cox Communities, and Nice North America to keynote 26th annual CONNECTIONS™ Conference
Previous: Parks Associates highlights interoperability, privacy, and the role of apps at the 26th annual CONNECTIONS™ Conference: State of the Smart Home


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2023 Parks Associates. All Rights Reserved.