Protecting Privacy and Data Security in the Smart Home Era

Thursday, June 10, 2021 | 11 AM CT (12 PM ET / 9 AM PT)

Bitdefender - Parks Associates free research WebcastComplete the form on this page to download this webinar.

Co-hosted by Bitdefender and Parks Associates

Today’s homes boast an average of 13 internet-connected devices.

There is continued demand for new products and services spanning beyond just traditional PCs and mobile devices to include entertainment products, appliances and productivity tools, and a multitude of smart home devices. Securing these products against the mass of internet threats and leaks has become an ever more complex task.

A growing concern for consumers isn’t just that of intrusion by hackers and malware, but also privacy and data security. Parks Associates finds 79% of US broadband households are concerned about data security or privacy issues. The rising need for a more holistic digital protection creates a business opportunity for many ecosystem players in the connected home security space.

This webinar examines the risks consumers face in today’s data economy, the tradeoffs between smart home and data security and privacy, and the technology and solutions that help consumers protect themselves.

Key Data

  • 34% of US broadband households own a smart home device, and 23% own three or more smart home devices
  • 52% of US broadband households want a telehealth service that uses data from connected health devices
  • 79% of consumers report having concerns about data privacy and security issues. Identity theft, viruses and spyware, unauthorized access to devices, and private information being made public top this lists of concerns.


Alex “Jay” Balan, Security Research Director, Bitdefender

Tony Reinert, Director of Product and Platform Security, Comcast Cable

Kristen Hanich, Senior Analyst, Parks Associates

Alex Alex "Jay" Balan, Security Research Director, Bitdefender
Twitter ID: @jaymzu

Alex "Jay" Balan is the Chief Security Researcher and Spokesperson for Bitdefender. His career is focused on Information Security, Innovation and Product Strategy, fields in which he has so far accumulated over 15 years of experience. He drove the vision for Bitdefender's UNIX-based security solutions before kickstarting an ambitious project that would advance the company's R&D department and steer a good part of the company's focus towards technology and innovation. He is now furthering security and privacy research and has been actively involved in creating awareness by speaking at a number of conferences including DefCon, Derbycon, RSA, BSides, ISC China, Interpol's meetings on Cyber Crime for Heads of Units, DefCamp, IMWorld, Future of Media and many others.

Kristen Hanich Kristen Hanich, Director of Research, Parks Associates
Twitter ID: @KristenAtParks

INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness

Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.

Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.

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Tony Reinert Tony Reinert, Director of Product and Platform Security, Comcast Cable

Tony is the Information Security lead for Xfinity Home, the total home security and automation solution; and xFi, the ultimate home WiFi experience. He is responsible for securing all technical aspects of the products including client applications, server platforms, customer premise equipment, and cloud technologies. Tony also leads Comcast’s DevSecOps Enablement program, which empowers development teams to build security into their products and services. His team partners with developers to integrate automated security tools and coach them on secure development best practices.

Tony is an Offensive Security Certified Professional (OSCP) and a Certified Secure Software Lifecycle Professional (CSSLP). He holds an MBA from Rutgers School of Business and a B.S. in Information Science and Technology from The Pennsylvania State University.

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