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Smart Product Market Assessment

Smart Home: Products and Services

06/28/2022

Smart Thermostat Market Assessment 2022

Smart Product Market Assessments provide a comprehensive and deep analysis of a single smart product market. Parks Associates analysts identify key market drivers and barriers and assess market growth...

Quantified Consumer

Consumer Electronics and Entertainment

06/30/2022

OTT: Perception, Use, and Business Models

OTT video services across business models continually adapt their offerings and experience to remain relevant in a fast-changing market. Consumer perception affects both potential uptake and engagemen...

Quantified Consumer

Smart Home: Products and Services

05/31/2022

Smart Home Products: Mapping the Buyer Journey

This flagship consumer study provides the latest data on smart home trends influencing consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies....

Smart Product Market Assessment

Consumer Electronics and Entertainment

06/21/2021

Smart Speaker and Smart Display

Smart Product Market Assessments provide a comprehensive and deep analysis of a single smart product market. Parks Associates analysts identify key market drivers and barriers and assess market growth...

Quantified Consumer

Smart Home: Products and Services

03/04/2022

Smart Energy at Home: Renewable, Responsive, Resilient

Energy providers are actively evaluating the integration of new consumer technologies into their products and services, as they aim to increase energy efficiency, improve service resilience, and manag...

Quantified Consumer

Broadband and Mobility

01/14/2022

Data Privacy and Security in the Connected Home-QC

The average US broadband household now owns 13 internet-connected devices, and that is expected to reach 20 devices on average by 2025. Securing the home network and the devices attached and ensuring...

Quantified Consumer

Broadband and Mobility

10/15/2021

The Connected Consumer and Changing Support Needs

This study highlights consumer adoption of traditional and emerging connected devices. It identifies the leading issues consumers experience with these devices and their preferred methods for problem...

Quantified Consumer

Broadband and Mobility

03/08/2022

Fixed vs. Wireless: Consumers' Shifting Broadband Preferences

Over the past decade, a growing percentage of US households are connected to the internet but do not receive home internet service from a traditional home internet provider. The bulk of these consumer...

Quantified Consumer

Connected Health and Wellness

09/21/2021

Virtual Care: Connected Health Devices and Services

Beginning in 2020, telehealth and telemedicine solutions have been thrust to the forefront of healthcare as a result of the COVID-19 pandemic. The need to avoid exposure to the virus has reversed well...

Quantified Consumer

Connected Health and Wellness

11/17/2021

Healthy and Well at Home: Senior Assistive Technologies

The COVID-19 pandemic has exposed the vulnerability of our senior population. An increasing number of seniors are seeking solutions that keep them both safe and connected within their homes, including...

Quantified Consumer

Consumer Electronics and Entertainment

03/22/2022

Livestreaming: The Next Hot Video Market

Streaming of truly live news, sports, special events, and other content continues to grow significantly in recent years alongside the explosive growth of the OTT market. Services with a variety of con...

Quantified Consumer

Consumer Electronics and Entertainment

02/27/2022

Home Service Bundles: OTT as a Value-Added Service

Providers from across the home services space are bundling OTT video services with their other offerings. These providers are looking to capitalize on the explosive growth of the OTT video market to i...

Quantified Consumer

Consumer Electronics and Entertainment

07/23/2021

Content Preferences in OTT Video

Content is king, and nowhere is that more true than the OTT video space. In the ultra-competitive OTT market, services are continually looking to differentiate their offering with original and exclusi...

Quantified Consumer

Consumer Electronics and Entertainment

08/01/2023

The Rise of Ad-Based OTT

While overall use of ad-based OTT video continues to rise to unprecedented levels, no individual service has become a clear leader. The lack of a top service leaves open a tremendous opportunity for a...

Quantified Consumer

Consumer Electronics and Entertainment

07/12/2021

Next-Generation Gaming: Consoles and Cloud

Advances in technology and infrastructure have brought forth a new generation of game consoles and also an increase in the viability of cloud gaming services. These both represent the latest in gaming...

Blogs

The Streamable

OTT

streaming

advertising

In The News

03/05/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

03/05/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

03/05/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

03/05/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

03/05/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

03/05/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

03/05/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

03/05/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

03/05/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

03/05/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

03/05/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

03/05/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

03/05/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

03/05/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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