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White Paper

01/20/2023

M2M Opportunities in Consumer Markets

Multiple factors are converging to open up new opportunities in M2M in connected cars, connected and mobile CE, connected home systems, and digital health and home monitoring. This whitepaper exami...

White Paper

01/20/2023

The Future of Support: Intelligence Managing Technology

Consumers regularly seek professional services to resolve a plethora of new technology issues. Amidst this consumer angst in managing their connected devices is potential opportunity for OEMs, reta...

White Paper

01/20/2023

Enabling Connected Media Experiences: Mastering Video Delivery, User Engagement, and Monetization Strategies

This whitepaper, sponsored by mPortal, assesses the impact of connected device ownership and digital media use on cross-platform video delivery, discovery, and monetization strategies. Key topi...

White Paper

01/20/2023

Expanding to the Home Network: The Evolution of Premium Support

Expanding to the Home Network: The Evolution of Premium Support examines the growing ecosystem of connected devices and analyzes the current market for premium tech support services. It also di...

White Paper

01/20/2023

Moving from Second Screen to First Screen

 The mobile platform is moving from a peripheral position in the TV ecosystem to a key role in the consumer's viewing experience. This new whitepaper, developed for iMediaShare, examines the cu...

White Paper

01/20/2023

Engaging Consumers: Home Energy Management Solutions

Consumers’ energy-saving activities have remained flat from 2011 to 2012, much lower than the heights of 2010. This whitepaper from Parks Associates features findings from the Energy Management Dev...

White Paper

01/20/2023

Residential Energy Savings through Data Analytics

In this whitepaper, Parks Associates explores how data analytics and thermodynamic modeling in the residential energy sector deliver continuous energy savings. Data analytics presents a new approac...

White Paper

01/20/2023

Trends, Technologies, and Ecosystems: Evolution of the Digital Home

The evolution of the connected home continues toward increasing complexity, with a growing collection of CE devices, broadband-enabled services, and multifunction residential gateways. Devices...

White Paper

Residential Security

12/04/2012

Applying Theory to Action: Capturing New Revenues from IP Services

Providers believe IP features and benefits will reinvigorate the market, but questions remain as to how, when, and where to deploy. This whitepaper details how industry players can use Parks Associ...

White Paper

Wellness and Fitness

11/07/2012

The Real Healthcare Changes On The Way

The healthcare industry is shifting to a consumer-centric model. Patients are demanding more interactive solutions, and the industry sees an opportunity to cut costs. This new white paper examines...

White Paper

Wi-Fi and Home Networking

09/05/2012

Expanding Role of the Service Provider — From Music to Games to the Connected Home

Service growth is down as a result of this near saturation in developed countries, so service providers are anxious to compensate. Opportunities for value-added services span such categories as ent...

White Paper

Video Services: OTT, Pay TV

03/26/2012

Getting Over-the-Top Video Right

The market for home video entertainment is changing rapidly. Consumers are watching an increasing amount of video on an increasing number of platforms. Connected CE is also changing video consumption...

White Paper

Mobility

02/17/2012

Mobile Payment - Stepping into Uncharted Territory

This white paper looks at the disruptive force of mobile payments and emerging business opportunities for new and established players, from Google to Square to Barnes & Noble. Topics: Market...

White Paper

Entertainment Content: Video, Audio, Gaming

02/20/2012

Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games

The popularity of online games and digital distribution of games has increased along with the number of devices people can use to access and play videogames. This white paper examines the impact of th...

White Paper

Entertainment Content: Video, Audio, Gaming

11/02/2011

The Data-driven Video Discovery Evolution

Today, a plethora of video experiences and viewing devices is expanding video’s role to an interactive, converged, and personalized entertainment experience. Between the choices that consumers have am...

Blogs

The Streamable

OTT

streaming

advertising

In The News

11/06/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

11/06/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

11/06/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

11/06/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

11/06/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

11/06/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

11/06/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

11/06/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

11/06/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

11/06/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

11/06/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

11/06/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

11/06/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

11/06/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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