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White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Residential Security

04/22/2025

Home Security Reimagined: Intelligence over Hardware

This white paper explores the forces driving this transformation, the economic & technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where...

Trackers

Residential Security

04/15/2025

Smart Home and Security Tracker 2025 - March Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Video Services: OTT, Pay TV

04/02/2025

Streaming Video Tracker - North American Update: March 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

03/27/2025

Modernizing Multifamily Housing: Retrofitting Access Control

This white paper explores how owners and operators are responding to shifting conditions by retrofitting solutions, particularly access control, into their existing properties. It provides insights in...

White Paper

Energy Management

06/09/2025

Next-Gen Demand Response: Engaging Consumers, Meeting Energy Demand

This white paper assesses consumer awareness and engagement with DR programs and provides feedback on the experience of current participants. It evaluates opportunities to grow demand response program...

Consumer Insights Dashboard

Residential Security

03/21/2025

Residential Security Dashboard 4Q 2024

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.   Consumer Insights Dashboards...

Trackers

Smart Home Devices, Automation, Controls

03/17/2025

Smart Home and Security Tracker 2025 - February Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Energy Management

03/18/2025

Smarter Energy at Home: Intelligence, Coordination, Services

Data centers and the rise of AI processing are creating incredible demands for energy on the grid. In the consumer market, rising electrification of home appliances and growing adoption and charging o...

Webinar

Smart Home Devices, Automation, Controls

04/22/2025

Tracking the Smart Home and Security Markets

Join Parks Associates for an update on the latest smart home and security trends. This webinar, April 22 at 12 pm CT, features highlights of the firm’s consumer data, insights on the competitive la...

Trackers

Wi-Fi and Home Networking

03/06/2025

Broadband Market Tracker Q4 2024

Includes both "Profiles and Estimates, Q4 2024" for US and Canadian home internet services and "Q4 2024 News and Analysis." The Broadband Market Tracker provides estimates for residential home inte...

Trackers

Video Services: OTT, Pay TV

03/03/2025

Streaming Video Tracker - North American Update: February 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Blogs

The Streamable

OTT

streaming

advertising

In The News

06/24/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

06/24/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

06/24/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

06/24/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

06/24/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

06/24/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

06/24/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

06/24/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

06/24/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

06/24/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

06/24/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

06/24/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

06/24/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

smart home

broadband

internet

mobile internet

Smart Home

06/24/2025

Key Trends in the Home Internet Market

Wireless players are increasingly competitive, gaining a larger share of the US residential home internet market. Fixed wireless and satellite are disrupting the market, while more traditional players...

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