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Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

OTT

Future of Video

streaming

Video Services: OTT, Pay TV

11/06/2026

The Triumph of Streaming: How it Won Against Pay TV

Today’s viewers consume video content across a range of content types and business models, gravitating toward online streaming services instead of traditional cable and satellite to meet their enterta...

OTT

pay TV

streaming

Press Releases

11/06/2026

OTT Customer Acquisition: Opportunities and Challenges – Webinar co-hosted by Parks Associates and Brightcove

Today’s OTT market is defined by the proliferation of service offerings, unprecedented amounts of online video content, and ever-increasing access points to that content. As a result, OTT content and...

Amazon

smart home

voice control

smart speakers

Consumer Electronics Devices

11/06/2026

Amazon gives Alexa devices price cut before HomePod gets on the shelves

Today is Amazon’s Prime Day (7/11). In the past week, noteworthy discounts on Amazon’s Alexa-powered devices has been top tech news. As of Q2/2017, Amazon’s smart speakers with the Alexa personal assi...

connected CE

smart home

smartphones

virtual reality

Consumer Electronics Devices

11/06/2026

Facebook's Developer Conference Addresses Trends in Connected CE

Today Facebook will address the changing environment for consumers to communicate, including the introduction of AI, VR, social sharing models, and more, at its F8 Developer Conference. Companies in c...

gaming

Apple

virtual reality

metaverse

headsets

Entertainment

11/06/2026

Apple Vision Pro: New Reality for Immersive Experiences

Today Apple unveiled its Apple Vision Pro Augmented Reality headset, designed for developers first at $3,499, and with an uncertain release date pegged for “early 2024”. Extended reality / metavers...

digital content

online video

OTT

pay TV

smart TV

streaming

Entertainment

11/06/2026

“Friday Night Baseball” Returns on Apple TV+ for the 2023 MLB Season

Today Apple announced the return of “Friday Night Baseball” on Apple TV+ for the 2023 season and is once again focused on the consumer experience first, including discovery and interactive features. I...

Internet of Things

smart home

Amazon

internet

Smart Home

11/06/2026

Today: a small but significant step in the direction of the intelligent home

Today Amazon Dash services go live for a number of household brands including GE (washing machines), Brother (printers), and GMate (smart glucose monitors), according to Techcrunch. These devices will...

CONNECTIONS

In The News

11/06/2026

Fourth annual conference on residential gateways and home networking

To address these changes in the DSL and cable modem market, Parks Associates and CABA are hosting their fourth annual conference on residential gateways and home networking.  The conference will addre...

Internet of Things

millennials

OTT

smart TV

streaming

Press Releases

11/06/2026

Millennials & TV: Big Appetites, Little Patience

TiVo (NASDAQ: TIVO), the global leader in entertainment technology and audience insights, today released follow-up findingsfrom its 2016 TiVo consumer survey, focusing on the behavior of U.S. millenni...

CES

CONNECTIONS

digital media

home automation

home networks

independent living

online video

operator

smart home

smart TV

tech support

Press Releases

11/06/2026

Addressing the Broadband Coverage Gap: Improving Quality of Life

Throughout 2020, the United States’ broadband coverage gap was recognized as a major issue impacting Americans’ safety, quality of life, and ability to participate in work and schooling. According to...

streaming

broadband

internet

mobile internet

Press Releases

11/06/2026

Broadband “Switchers”: Better Alternative, Impact of COVID-19, and Poor Speeds Driving Changes

Throughout 2020 and 2021, broadband service providers have been continually put to task to deliver an optimal-performing service at an affordable cost. Providers who could not produce results risked c...

digital content

OTT

streaming

Press Releases

11/06/2026

Importance of Content in SVOD Services

Though many services tout a long list of service features and various value-adds, differentiation in the SVOD market relies heavily on the content made available to consumers. The top three OTT SVOD s...

smart home

security

CES

IoT

CONNECTIONS Summit

AI

machine learning

Smart Home

11/06/2026

CES 2025: Top 5 Smart Home Trends

This year at CES, the Parks Associates team saw many new technologies that are making the connected home experience more valuable through more “smarts” in advanced applications across security, energy...

connected CE

Google

streaming

Smart Home

01/20/2023

Chromecast monthly use - among all owners

This week, GigaOm, FierceCable, and Streaming Media wrote about data that Google announced at their developers conference that seems to contradict our Chromecast research. However, the articles do a g...

Apple

connected CE

online video

OTT

smart TV

smartphones

virtual reality

Smart Home

11/06/2026

LeEco Moves on the American Market with Strong Content/Ecosystem Play

This week, Chinese CE device and entertainment company LeEco made impressive announcements about its U.S. market entry plans. Which market? All of them. LeEco makes phones, bikes, VR headsets, and eve...

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