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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

OTT

online video

streaming

Entertainment

11/06/2026

Comcast and Charter Serve Hispanic/Latino Streaming Viewers

Viewers today have an insatiable appetite for content. With the higher demand for content and increased pressure on studios and streaming providers to make a profit, entertainment companies are lookin...

apps

online video

streaming

digital content

interactive video

Interactive TV: Social, Commerce, Sports

Entertainment

11/06/2026

From TV to TikTok: The New Era of Video and Advertising

Video viewing has extended well beyond the TV for most households, including consumers watching streaming video on tablets, computers, and mobile phones. 68% of consumers in US internet households rep...

smart home

CONNECTIONS

home automation

privacy

camera

artificial intelligence

surveillance

Smart Home

11/06/2026

Cameras at the Crossroads: Expanding Debate Over AI Surveillance

Video doorbells have moved from niche gadget to mainstream infrastructure. According to Parks Associates research, twenty-seven percent of U.S. internet households, or roughly 33 million homes, own a...

home safety

security

smart home

Smart Home

11/06/2026

Video Doorbell Evolution – A Smart Home Staple

Video doorbells entered the market in 2012 as a new form of networked video product (IP connected camera) from a couple of startups that went on to become major brands while also being emulated by a v...

OTT

smart TV

online video

streaming

Future of Video

Entertainment

11/06/2026

Average Weekly Streaming Video Consumption

Video consumption levels since 2019 have trended very differently for the 18-24 and 45-54 age groups in the US, and these distinct shifts represent opportunities that may or may not have been fully ca...

pay TV

OTT

streaming

entertainment

Video Services: OTT, Pay TV

11/06/2026

Pay- TV’s Share of Video Consumption Continues to Decline

Video consumption levels declined in 2022, after a pandemic-related spike in 2020 and 2021. Platform trends continue in the pattern they were already going. Traditional broadcast and pay- TV’s share o...

digital content

digital media

millennials

online video

OTT

streaming

Entertainment

11/06/2026

VidCon Wrap Up, Blog in the Dooblydoo

VidCon, online video's takeover of the Anaheim Convention Center, was interesting, thought provoking, educational, and honestly a lot of fun. Between keynotes and discussions on the future of online v...

home networks

home automation

mHealth

digital health

IoT

Health

11/06/2026

Personalized care company Validic acquires Trapollo

Validic Inc., a digital health and personalized care company, has acquired the assets of Trapollo LLC, a connected health and device logistics provider. This acquisition positions Validic as the best...

smart home

connected CE

demand response

energy

home automation

White paper

Carrier

Energy

11/06/2026

Demand Response for All: Scaling Capacity & Flexibility

Utilities today are navigating a rapidly changing energy landscape. Grid reliability concerns are growing, costs are rising, and customer expectations for better service continue to increase. At the s...

smart home

home automation

Smart Energy Summit

smart energy devices

Press Releases

11/06/2026

Top 10 Takeaways – Success Stories in Energy Management

Utilities are moving forward with numerous pilots, testing new business models and new approaches to marketing, installation, and partnerships. This session at SES featuring executives from FP&L, OGE,...

energy

smart grid

smart home

Energy

11/06/2026

Consumers, Distributed Energy, and the Expanded Role of Utilities

Utilities are in a unique position as their customers span multi-generations, income and education segments, renters, homeowners, and individuals, in addition to families. In traditional, non-retail m...

smart grid

demand response

Webinar

HVAC

Carrier

Energy

11/06/2026

Next Generation of Demand Response Through Connected HVAC Solutions

Utilities and technology providers are rethinking demand response as electrification, extreme weather, and growing residential energy use place new demands on the electric grid. During the June 30 web...

OTT

streaming

digital media

subscription

Press Releases

11/06/2026

The Rise of Ad-based OTT Services

Usage of US ad-based OTT services has traditionally lagged far behind adoption of SVOD services. However, with Viacom’s high-profile acquisition of Pluto TV, Sony’s reboot of Crackle, and NBCUniversal...

security

tech support

Wi-Fi

SMB tech

broadband

Broadband/Communications

11/06/2026

Value-Added Services for the SMB Segment

Unprecedented changes and market pressures have changed the game for small businesses (SMBs). New needs in a changing work environment, increasing use of technology products and services, and rising s...

apps

EVs and connected cars

connected CE

Internet of Things

Wi-Fi

Broadband and Mobility

11/06/2026

A reality-check on Uber’s plans for flying cars

Uber announced plans to debut a flying car network, called Uber Elevate, in the Dallas-Fort Worth area and Dubai by 2020. Parks Associates is based in Dallas, and I can’t believe our good luck at havi...

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11/06/2026

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