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Products

Trackers

Residential Security

05/13/2025

Smart Home and Security Tracker 2025 - April Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Residential Security

05/09/2025

Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Smart Home Devices, Automation, Controls

05/05/2025

Smart Home: User Experience, Pain Points & Support

More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract a...

Trackers

Video Services: OTT, Pay TV

05/01/2025

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Residential Security

04/22/2025

Home Security Reimagined: Intelligence over Hardware

This white paper explores the forces driving this transformation, the economic & technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where...

Trackers

Residential Security

04/15/2025

Smart Home and Security Tracker 2025 - March Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Video Services: OTT, Pay TV

04/02/2025

Streaming Video Tracker - North American Update: March 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

03/27/2025

Modernizing Multifamily Housing: Retrofitting Access Control

This white paper explores how owners and operators are responding to shifting conditions by retrofitting solutions, particularly access control, into their existing properties. It provides insights in...

Consumer Insights Dashboard

Residential Security

03/21/2025

Residential Security Dashboard 4Q 2024

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.   Consumer Insights Dashboards...

Trackers

Smart Home Devices, Automation, Controls

03/17/2025

Smart Home and Security Tracker 2025 - February Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Blogs

smart home

CES

CONNECTIONS

broadband

connected home

Press Releases

05/18/2025

Amazon to Keynote 20th-annual CONNECTIONS™ Conference

Intelligent home assistant devices have reach 5% adoption among U.S. broadband households Parks Associates announced today that David Isbitski, Chief Evangelist Alexa and Echo, Amazon, will be a fe...

wearable

smart home

Internet of Things

digital media

connected cars

Press Releases

05/18/2025

Parks Associates speaking at key IoT events this week: Bluetooth World, Wearable Technology Show, Autonomous Car Detroit, SXSW

Parks Associates announced this week members of its analyst team are speaking at key events around the world focused on the growth of the consumer-based IoT market and the impact of connectivity on re...

Internet of Things

smart watch

Wearable Technologies

connected health devices

Press Releases

05/18/2025

Western European consumers will buy 24.5 million connected fitness trackers and 20.8 million smart watches in 2020

Director of Health and Mobile Product Research Addresses European Connected Health Market at Wearable Technology Show Parks Associates announced new forecasts today for Western Europe as part of i...

streaming

Facebook

SiliconValley.com

sports

NFL

In The News

05/18/2025

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...

digital media

Facebook

NFL

social media

In The News

05/18/2025

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associates. "For Facebook, the NFL would drive huge volumes of consumption to get adver...

digital media

Facebook

NFL

social media

In The News

05/18/2025

Facebook Reportedly In Talks To Stream NFL's Thursday Night Football

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...

Press Releases

01/20/2023

Logitech's new acquisition to enhance video technology communication

Logitech International announced the acquisition of the assets of Paradial AS, a Norway-based leading provider of firewall and NAT (network address translation) traversal solutions for video communi...

smartphones

digital music

music streaming

Inside Radio

In The News

05/18/2025

Smartphone Owners Like Sounds Of Streaming

According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...

Facebook

NFL

Los Angeles Times

In The News

05/18/2025

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...

wearable

digital health

fitness tracker

In The News

05/18/2025

The Technological Evolution Of US Healthcare

Parks Associates believes that new health reforms from the GOP would incorporate many elements of Obamacare, but the political mess could delay implementation of new care models and disrupt the pace o...

digital media

Forbes

AARP

In The News

05/18/2025

The Caregiving Boom: Where The Job Opportunities Are

Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...

OTT

broadband

internet

subscription

Streaming Media

In The News

05/18/2025

Over Half Of U.S. Homes Now Stream Video To The Living Room TV

If this data sounds familiar, it might be because Parks Associates announced a slightly different figure in April 2015, that 50 percent of U.S. broadband-enabled households had an OTT video service su...

streaming

Facebook

NFL

social media

In The News

05/18/2025

NFL In Talks With Facebook, Other Tech Giants For Thursday Night Football Streaming Rights

“The more customers, the higher price the NFL can command,” Brett Sappington, director of research at Parks Associates told the LAT. “For Facebook, the NFL would drive huge volumes of consumption to g...

smartphones

digital music

music streaming

The Financial Express

In The News

05/18/2025

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

digital music

Prime Music

music streaming

Music Ally

In The News

05/18/2025

Amazon Prime Music Still ‘Most Popular’ US Subscription Service

Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...

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