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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

cord cutting

digital content

digital media

millennials

online video

OTT

pay TV

streaming

Entertainment

11/08/2026

Like a Tired Marathoner, NBC Struggles through Olympics Coverage

Long an advertising and ratings powerhouse for the Peacock, one of the hottest stories to come out of Rio is the decline in NBC viewership ratings for the Games of the XXXI Olympiad. There are several...

wearable

smart home

smartphones

apps

digital media

Microsoft

broadband

Broadband and Mobility

11/08/2026

Microsoft Disrupts Smartphone Market

Like everyone else who's been keeping an eye on the Windows 10 devices event, I was seriously impressed.  Seamless interoperability, a powerful new 2-in-1 laptop, and a wearable hologram that was like...

smart home

tech support

appliances

consumer electronics

Support Services

11/08/2026

LG Introduces Next Generation Appliance Support

LG has announced that its new appliances will be equipped with “Proactive Customer Care.” The feature is designed to improve user experience and help customers maximize the lifespan of their products....

CONNECTIONS

smart home

connected CE

home automation

IoT

Press Releases

11/08/2026

Entertainment and home security are biggest drivers for the connected consumer market: Insights from Support.com

Lee Gruenfeld, Vice President of Strategic Initiatives, Support.com, provides insight on several key industry trends for Parks Associates’ 20th-annual CONNECTIONS Conference, which will be held May 24...

CONNECTIONS

europe

industry event

Internet of Things

smart home

Press Releases

11/08/2026

Attend 11th-annual CONNECTIONS™ Europe courtesy of Monsterboard

Leading IoT research firm Parks Associates will host over 200 industry executives this week at the 11th-annual CONNECTIONS™ Europe: Smart Home, IoT, and the Connected Consumer, and Monsterboard is giv...

CONNECTIONS

Internet of Things

smart home

IoT

Smart Home

11/08/2026

Insurance for the Smart Home: Mitigating Risk and Creating Revenue

Leading insurance companies are currently testing various models for integrating smart home services with insurance services in order to deepen customer engagement, mitigate risk, and create new reven...

cord cutting

pay TV

OTT

streaming

Video Services: OTT, Pay TV

11/08/2026

Profile of a Cord Never

Laura is a 23 year old woman who graduated college last May. She got a job in a state different from where she graduated college and upon settling into her own one bedroom apartment, she didn’t bother...

Apple

security

Smart Home

11/08/2026

Apple Removes Screen Time Apps: A Competitive Strategy?

Last weekend, the New York Times reported that Apple removed or restricted 11 of the 17 most downloaded apps that help consumers manage the time they spend on devices (screen-time tracking apps) and a...

smart home

security

IoT

connected home

Connectivity Standards Alliance

Smart Home

11/08/2026

The Connectivity Standards Alliance Announces Aliro, a Smart Lock Open Standard

Last week, The Connectivity Standards Alliance (CSA) announced a new initiative called Aliro, which will create a single open standard for access control and smart lock devices. This project builds up...

COVID-19

digital content

OTT

Video Services: OTT, Pay TV

11/08/2026

Streaming Services Take the Lead at Sundance Film Festival

Last week, Sundance Film Festival concluded its seven-day run, premiering new movies and other Festival experiences digitally and on satellite theater screens across the US, due to the continuing pres...

Connected Health Summit

digital health

mHealth

remote health monitoring

virtual care

Health

11/08/2026

Industry experts agree: consumers now expect virtual care options

Last week, Parks Associates hosted its Connected Health Summit series, with virtual sessions highlighting new consumer health data and industry insights examining connected solutions in the digital he...

energy

smart home

thermostats

Smart Energy Summit

Smart Home

11/08/2026

Views from the Industry: Home Energy Management

Last week, Parks Associates hosted a virtual session “Home Energy Management Solutions: Driving Energy Savings,” Thursday, June 30, as part of the 13th annual Smart Energy Summit: Engaging the Consume...

industry event

Internet of Things

operator

smart home

tech support

Support Services

11/08/2026

A Few Considerations for the Smart Home Journey

Last week, I was among the diverse group of patrons who attended the Broadband World Forum in London. The conference hosted fixed, mobile and cable operators from several global markets; national and...

connected CE

home automation

Internet of Things

interoperability

smart home

Consumer Electronics Devices

11/08/2026

IoT Best Practices for Home Appliance Manufacturers

Last week, Appliance Design magazine hosted a webinar focused on best practices for appliance manufacturers to consider when incorporating IoT features in their appliances. The discussion included spe...

Amazon

Apple

CES

cloud services

EVs and connected cars

connected CE

Google

industry event

Internet of Things

interoperability

personalization

voice control

Consumer Electronics Devices

11/08/2026

Top 5 Auto Trends from CES 2019

Last week at the Consumer Electronics Show (2019) in Las Vegas, the latest innovations and trends in the automotive market were on showcase. The event featured new product announcements from major pla...

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