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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

home networks

smart home

OTT

home safety

broadband

Broadband/Communications

11/08/2026

MSOs Face Revenue Opportunities in Support Services

Multiple System Operators (MSOs), a cable company or fiber-optics company (typically a telephone company), offer package deals that include the initial home network for most broadband households. Sinc...

security

home automation

Smart Spaces

Webinar

smart home

Smart Home

11/08/2026

Scaling Multifamily Technology: Turning Innovation into Portfolio Value

Multifamily owners and operators are taking a closer look at technology investments - not simply as amenities, but as tools to improve property performance. From managed Wi-Fi and smart access to conn...

energy

privacy

smart home

Smart Home

11/08/2026

Smart Home Solutions Attract and Retain Apartment Residents

Multi-dwelling unit managers and owners who opt to install smart home solutions can leverage their investments to promote their properties and attract new residents, and providing these in-unit device...

4K

Amazon

CES

Microsoft

smart home

Consumer Electronics Devices

11/08/2026

Amazon’s Alexa: The Talk of CES 2017

Much like last year at CES, Amazon, without a booth or formal attendance at the show, is still a dominant presence with Alexa. With companies unveiling both built-in Alexa products and integrations, A...

4K

digital content

digital media

OTT

pay TV

smart TV

Entertainment

11/08/2026

Spending Patterns Reveal that the Movie Theater is Heading for Hospice

Movie theaters have lived a long life, having bolstered the financial health of the film industry for years and entertained millions of viewers. Theaters provide a unique blend of public and private e...

Internet of Things

security

privacy

Support Services

11/08/2026

Increase Consumer Trust through Device Security and Frameworks

More than ever before connected devices have been essential in helping consumers work, learn, and entertain at home. They also play a great role in home security as well as health and wellness. Given...

gaming

online video

streaming

Entertainment

11/08/2026

Xbox All Access Provides Hardware-as-a-Service for Gamers

Microsoft is reportedly planning to offer its Xbox One consoles in a bundled subscription service known as Xbox All Access. The service will include a subscription to Xbox Live Gold (Microsoft’s onlin...

smart home

security

home safety

door locks

In The News

11/08/2026

Smart-lock startup August Home bought by Yale lock-maker owner

Meanwhile, August Home and Walmart are testing a service that uses a smart lock to open the door for a delivery person to leave an online-ordered package inside. The Assa Abloy acquisition gives Au...

Connected Health Summit

care management

remote health monitoring

virtual care

Health

01/20/2023

Drilldown on Digital Health Consumer Research

Matthew Holt at Health 2.0 had a few questions regarding recent Parks Associates data on consumers’ digital health activities published in this infographic. Thanks, Matthew, for your interest in our d...

energy

home automation

industry event

Internet of Things

smart grid

smart home

Smart Energy Summit

Press Releases

11/08/2026

Innovative smart products are driving adoption of energy solutions: Insights from Stem

Matt Owens, Director of Business Development at Stem, Inc., provided insight on several key industry trends for Parks Associates’ eighth-annual Smart Energy Summit: Engaging the Consumer, which will b...

streaming devices

Google

Apple

Amazon

In The News

11/08/2026

Amazon To End Sales Of Rival Streaming Media Players

Marketplace sellers received an e-mail from Amazon Seattle-based Web retailer saying that they will stop selling the Apple TV and Google’s Chromecast. “Amazon would likely say otherwise since it will...

EVs and connected cars

Google

connected cars

camera

Broadband and Mobility

11/08/2026

What Sensors Do Autonomous Cars Need?

Many autonomous car developers use multiple sensors in their test cars—optical sensors, radars, LiDAR, and ultrasonic sensors. Each sensor has advantages over others. Optical sensors can detect lane m...

apps

EVs and connected cars

millennials

Broadband and Mobility

11/08/2026

Will Millennials Abandon Car Ownership for Ride Sharing?

Many auto industry players are preparing for consumers to shift their attitudes toward car ownership. The thought is that in the future, a greater percentage of consumers will lose interest in owning...

energy

home automation

industry event

Internet of Things

smart home

consumer electronics

Consumer Electronics Devices

11/08/2026

Parks Associates and Appliance Design to host complimentary webinar

Major appliances have always offered convenience, reduction of labor, and better results over formerly manual tasks, such as washing clothes in the river or cooking over an open fire. International...

security

smart TV

IoT

connected TV

artificial intelligence

Connected Consumer

smart home

Smart Home

11/08/2026

Before the Connected Home Was a Market, Parks Associates Was Defining Its Future

Long before smart speakers, connected security systems, and AI-powered homes became mainstream, Parks Associates Founder Tricia Parks was helping the industry envision what connected living could beco...

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