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Trackers

Residential Security

05/13/2025

Smart Home and Security Tracker 2025 - April Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Residential Security

05/09/2025

Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Smart Home Devices, Automation, Controls

05/05/2025

Smart Home: User Experience, Pain Points & Support

More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract a...

Trackers

Video Services: OTT, Pay TV

05/01/2025

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Residential Security

04/22/2025

Home Security Reimagined: Intelligence over Hardware

This white paper explores the forces driving this transformation, the economic & technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where...

Trackers

Residential Security

04/15/2025

Smart Home and Security Tracker 2025 - March Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Video Services: OTT, Pay TV

04/02/2025

Streaming Video Tracker - North American Update: March 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

03/27/2025

Modernizing Multifamily Housing: Retrofitting Access Control

This white paper explores how owners and operators are responding to shifting conditions by retrofitting solutions, particularly access control, into their existing properties. It provides insights in...

Consumer Insights Dashboard

Residential Security

03/21/2025

Residential Security Dashboard 4Q 2024

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.   Consumer Insights Dashboards...

Trackers

Smart Home Devices, Automation, Controls

03/17/2025

Smart Home and Security Tracker 2025 - February Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Blogs

OTT

The Streamable

sports

entertainment

Advanced Television

In The News

05/23/2025

16% US Households Take OTT Sports

According to research from Parks Associates, 16 per cent of US broadband households have a sports OTT video service subscription. Although it does not stream live games, NFL Game Pass is the most high...

smart home

home automation

IoT

connected home

In The News

05/23/2025

Smart Homes: Indicators Of Escalating Consumer Interest In The Technology

Another report on the topic is just out this week from Parks Associates that predicts 50 percent of North American broadband households will be smart homes by 2020. According to the research firm, own...

Press Releases

01/20/2023

Parks Associates finds three million U.S. households ready to buy Internet-connected TV during 2010 holiday shopping season

Millions of U.S. households already using Internet-connected CE to watch video-on-demand, finding convenience and savings in these devices International market research firm Parks Associates re...

security

connected CE

home automation

IoT

cybersecurity

In The News

05/23/2025

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

OTT

streaming

Broadband TV News

SportsPro

entertainment

In The News

05/23/2025

16% Of US Homes Have OTT Sports Service

16% of US broadband households have a sports OTT video service subscription, according to Parks Associates. Although it does not stream live games, NFL Game Pass is the most highly adopted service,...

OTT

streaming

Rapid TV News

sports

entertainment

In The News

05/23/2025

Sixth Of US Broadband Households Subscribe To An OTT Sports Service

Research from Parks Associates has revealed that 16% of US broadband households have a sports video service subscription through over-the-top (OTT) video. parks 6 May 2016The Subscriptions and Chur...

OTT

streaming

sports

subscription

In The News

05/23/2025

One In Six US Broadband Homes Take An OTT Sports Service

Some 16% of US broadband households now subscribe to an over-the-top sports video service, according to Parks Associates. The NFL Game Pass is the most widely adopted service, with 6% of US broadba...

OTT

streaming

sports

entertainment

In The News

05/23/2025

Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service

Notably, the highest proportions of those surveyed said they signed up for a sports service via a TV provider, with 63% of NFL Game Pass taking that path, Parks Associates found. “For sports conten...

smart home

CONNECTIONS

home automation

connected home

Press Releases

05/23/2025

Over 80% of smartphone and tablet users who own a smart home device have downloaded mobile apps for their devices

20th-annual CONNECTIONS™ Conference to address importance of interoperability for connected devices and mobile apps Parks Associates research shows that 80% of U.S. smartphone and tablet users who...

gaming

cloud gaming

entertainment

In The News

05/23/2025

Is The End Of The Games Console Nigh?

The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50 per cent of US homes will still have one by 20...

OTT

smart TV

streaming

Roku

entertainment

In The News

05/23/2025

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom executive vice president of data strategy and...

OTT

streaming

subscription

entertainment

In The News

05/23/2025

WWE Ramps Up China Expansion With New Executive

So far, WWE has launched the 24-hour video service in 180 countries in Asia, Europe and other regions. WWE Network had 277,000 paid international subscribers by the end of 2015, or 23% of its world...

Press Releases

01/20/2023

MEDIA ALERT: Parks Associates presents new “Global Consumer Research on Femtocells” at Femtocells Americas 2010

Study shows over 50% of U.S. broadband households find femtocells appealing Harry Wang, Director, Health & Mobile Product Research, Parks Associates, will present key findings from a recently c...

CONNECTIONS

smart home

home automation

privacy

Industry Press Releases

05/23/2025

Ayla Networks CTO Adrian Caceres, Other Company Executives To Speak At IoT Industry Conferences In May

Nearly 50% of U.S. broadband households have concerns about their privacy related to the use of connected devices. If not addressed, these concerns, often stoked by high-profile hacking incidents, cou...

smart home

connected CE

home automation

IoT

In The News

05/23/2025

Smart Home Devices Double In Canada

"Individual device penetration in Canada largely mirrors the U.S. market, where security-related devices and thermostats have greater adoption compared with other products like appliances, blinds, and...

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