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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

Comcast

entertainment

Peacock

NBCUniversal

Sky

broadband

wireless

Entertainment

11/08/2026

Comcast to Spin-off NBCUniversal and Sky as a Separate Company

On June 29th, Comcast announced it was going to split into two independent, publicly traded companies, pending regulatory approval, by spinning off NBCUniversal and Sky into a standalone global media...

broadband

broadband and mobile

Broadband/Communications

11/08/2026

The Universal Service Fund Survives Supreme Court Challenge, Protecting Internet Access for Millions

On June 27th, 2025, the Supreme Court voted 6-3 to affirm the constitutionality of the Universal Service Fund (USF), a roughly $8B federal program created by Congress under the Telecommunications Act...

energy

smart home

home automation

Energy

11/08/2026

Smart Homes: Can DERs Keep Up?

On June 26, 2018, Parks Associates’ Tom Kerber, Director, IoT Strategy, hosted a webcast to discuss DERs and the smart home. Tom was joined by energy experts Richard Barone (Hawaiian Electric Compa...

online video

OTT

smart TV

streaming

Entertainment

11/08/2026

TikTok Now Available on VIZIO Smart TVs

On June 23, VIZIO Smart TVs now allow viewers to watch videos from TikTok creators directly on the television. The TikTok videos will rotate in a carousel on the VIZIO homepage and VIZIO TV owners wil...

operator

wearable

Google

smart watch

LG

Health

11/08/2026

Verizon's New Smart Watch

On February 8th, Verizon moved to introduce its new—and first—smart watch, the Wear24. The Wear24 is one of the first Android Wear 2.0 devices. Its standout feature is that it offers LTE connectivity,...

pay TV

OTT

online video

streaming

digital media

mergers and acquisitions

Entertainment

11/08/2026

Netflix Drops Out, Paramount Set to Acquire Warner Bros. Discovery

On February 26, 2026, Netflix formally pulled out of its planned acquisition of Warner Bros. Discovery (WBD) after a rival bid from Paramount Skydance emerged that the WBD board deemed financially sup...

digital media

OTT

pay TV

FAST

Press Releases

11/08/2026

Pluto TV launches Free, Ad-Supported Channel

On December 1st, Pluto TV launched a free, ad-supported channel of original Showtime programming called Showtime Selects. The linear-style channel, whose content will be updated monthly, includes roug...

Connected Health Summit

COVID-19

digital health

industry event

mHealth

remote health monitoring

virtual care

Health

11/08/2026

Teladoc’s Livongo Acquisition Points to Rapid Evolution of Telehealth

On August 5th, telehealth pioneer Teladoc announced that it would be acquiring/merging with leader in diabetes management Livongo in a stock swap arrangement valued at $18.5B. This deal highlights how...

energy

smart grid

smart home

Samsung

Smart Home

11/08/2026

Samsung Takes on Home Energy Management

On August 25, Samsung and NET2GRID announced a partnership that brings advanced energy management features to the smart home. The solution provides insights on energy use in the home along with tips t...

connected CE

digital media

energy

OTT

pay TV

security

smart home

Smart Home

11/08/2026

Parks Associates: An Inside Look

On August 16, 2018 research firm Parks Associates hosted its first open house and asked members of the North Texas community to come learn what the company is all about. Attendees got to hear a brief...

digital media

smart home

Smart Home

11/08/2026

Alexa, Read Me a Book: The Audiobook and Smart Speaker Dilemma

On April 23, people across the globe acknowledged World Book Day by sharing photos and sentiments about their favorite books across various social media platforms. Perhaps what they should have done i...

energy

home automation

industry event

Internet of Things

smart grid

smart home

smart meter

Press Releases

11/08/2026

Easing purchase transaction process is still a challenge: Insights from Sonnen, Inc.

Olaf Lohr, Director of Business Development at Sonnen, Inc., provided insight on several key industry trends for Parks Associates’ eighth-annual Smart Energy Summit: Engaging the Consumer, which will...

OTT

streaming

entertainment

Press Releases

11/08/2026

New Research on Latest OTT Video Market Trends, Current Players and Upcoming Services

Of 10,000 US broadband households, 82% subscribe to at least one OTT service, up 6% year-over-year, while 58% subscribe to a traditional pay-TV service, down 4% year-over-year. Parks Associates’ OTT V...

smart grid

Smart Energy Summit

energy management

Energy

11/08/2026

NRG Joins Smart Energy Summit as Break Sponsor

NRG has announced their sponsorship for Parks Associates’ annual Smart Energy Summit! “NRG is leading customer-driven change in the U.S. energy industry by delivering cleaner and smarter energy cho...

retail

Broadband/Communications

11/08/2026

Yahoo and Microsoft Now Part Ways. So What?

Now it’s official. Microsoft withdrew its bid for Yahoo after a sweetened deal fell apart over the weekend. This morning, Yahoo’s share price tanked as expected. Is it game over? No. This is just t...

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