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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

energy

home automation

home networks

thermostats

Smart Home

11/08/2026

BYOD Becoming a Popular Solution for Utility & Energy Providers

Parks Associates research shows that saving money increases interest in smart home devices among 60% of broadband households with no previous purchase intentions. Utility and energy providers in parti...

cord cutting

OTT

pay TV

Entertainment

11/08/2026

Sizing the Market: Cord Cutters and Pay TV

Parks Associates research shows that as of 2021, more than one-third of US broadband households are Cord-Cutters who previously subscribed to traditional pay-TV, equating to more than 38 million house...

CONNECTIONS

OTT

pay TV

streaming

Press Releases

11/08/2026

OTT vs. Pay TV: Most Appealing Features for Consumers

Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service, and 36% of U.S. broadband households have at least one streaming media player....

digital health

independent living

connected CE

Health

11/08/2026

Senior Tech Channels: Looking Beyond Retail

Parks Associates research shows that 17% of heads of US broadband households are people age 65 or older, and 20% are a current or future caregiver. However, seniors and their caregivers are not typica...

demand response

energy

industry event

Smart Energy Summit

solar

Energy

11/08/2026

Leveraging Data from Smart Devices Can Improve the Success of DR Events

Parks Associates research recently cited in Intelligent Utility shows that 16% of all U.S. broadband households own one or more smart home devices. Many of these smart devices offer energy management...

CONNECTIONS

Wi-Fi

home networks

broadband

Support Services

11/08/2026

Broadband Difficulties Driving Demand for Value Added Services

Parks Associates research finds US broadband households have an average of 12 connected devices, which will increase to 20 by 2025, creating opportunities for service providers and manufacturers to de...

demand response

home networks

industry event

Energy

11/08/2026

Smart Home Energy Solutions: Making a Complex Future Simple - Free Webinar with Schneider Electric

Parks Associates research finds that most internet households (54%) think their electric bills are too high, and only 12% of broadband households are not taking any energy-saving actions. However, due...

COVID-19

home networks

5G

broadband

Broadband/Communications

11/08/2026

Heavy Home Network Users Find 5G Fixed-Wireless Service Appealing

Parks Associates research finds that COVID-19 accelerated an increase in the usage and value of home networks. With increasing strain on home networks, consumers show interest in emerging 5G fixed wir...

apps

Connected Health Summit

fitness apps

independent living

mHealth

wearable

Health

11/08/2026

Featured App Uses: Research Shows How Consumers are Engaging with Health Devices

Parks Associates research finds that 75% of smart watch owners and 68% of fitness tracker owners are using their devices every day. How are consumers utilizing digital health applications? This new in...

OTT

online video

streaming

digital content

SVOD

AVOD

subscription

entertainment

advertising

FAST

JWP

Entertainment

11/08/2026

How To Transform Your Video Delivery Strategy

Parks Associates research finds that 59% of households do not mind watching ads on paid streaming services if it lowers the subscription fee. The on-demand and competitive nature of streaming has tran...

remote health monitoring

Connected Health Summit

digital health

Health

01/20/2023

Over 50% of U.S. broadband households report having at least one chronic health condition

Parks Associates research finds over 50% of U.S. broadband households report having at least one chronic condition, predominantly obesity or high cholesterol. Digitization and connectivity in the heal...

OTT

MediaPlay News

In The News

11/08/2026

Parks: OTT Now ‘Standard Source of Video’

Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions, according to a report released June 11. The research firm notes that c...

smart home

Wi-Fi

independent living

Connected Health Summit

fitness tracker

Press Releases

11/08/2026

Connected Health Summit to focus on AI and personalization in special session featuring Ada Health, Validic, and Optum

Parks Associates research finds 23% of US broadband households have either a smart watch with fitness-tracking abilities or a digital pedometer/fitness tracker with Wi-Fi or Bluetooth connectivity. Th...

smart home

security

smart TV

home automation

Smart Home

11/08/2026

Looking Back at 2022 Tech Trends

Parks Associates released this list of 2022 Top Tech Trends in January 2022. The information was compiled from Parks Associates research team and its library of insights and data. Trend 1: Resident...

Connected Health Summit

Wearable Technologies

broadband

AT&T

Press Releases

11/08/2026

33% of U.S. Broadband Households Own At Least One Connected Health Device, up from 24% in 2013

Parks Associates released new research today showing connected health device ownership (including digital fitness trackers, networked weight scales, connected treadmills, and blood pressure meters) ha...

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