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Trackers

Video Services: OTT, Pay TV

11/06/2025

Streaming Video Tracker - North American Update: October 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services...

Consumer Insights Dashboard

Video Services: OTT, Pay TV

10/31/2025

Video Services Dashboard 3Q 2025

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.  

Trackers

Wi-Fi and Home Networking

10/16/2025

Broadband Market Tracker Vol. III 2025

The Broadband Market Tracker provides estimates for residential home internet subscribers and ISP revenues for the North American market, including for those that do not publicly release figures. This...

Trackers

Video Services: OTT, Pay TV

10/17/2025

Streaming Video Tracker: Analyst Notes, Q3 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Smart Home Devices, Automation, Controls

10/17/2025

AI Acceleration at the Edge: Optimizing Product Design

This white paper assesses how intelligent edge devices support competitive strategies through personalized automation and AI-driven support tools. The research assesses how SoC decisions impact the p...

Trackers

Residential Security

10/07/2025

Smart Home and Security Tracker 2025 - September Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker provides mar...

Trackers

Video Services: OTT, Pay TV

10/03/2025

Streaming Video Tracker - North American Update: September 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services...

White Paper

Residential Security

10/06/2025

How to Scale Live Video Monitoring? Empowering Next-Gen Operators with Cloud Video AI

This research identifies key B2B applications for cloud-based live video monitoring and remote guarding, including false-alarm reduction, temporary, mobile and fixed sites centralization, global scali...

Webinar

Residential Security

09/01/2025

The Next Ten Million Customers: Unlocking Value in Security

Home security is at a turning point. As technology, connectivity, and consumer expectations evolve, the meaning of “safe at home” is being redefined. In this exclusive webinar, Parks Associates brings...

Quantified Consumer

Residential Security

09/12/2025

Next Gen Home Security: Competition, Innovation, New Services

Security providers have held down churn and increased customer spending in these recent years, but the market continues to evolve with new competitors and technologies shaking up the market. This flag...

Consumer Insights Dashboard

Wi-Fi and Home Networking

09/12/2025

Home Services Dashboard Q2 2025

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Quantified Consumer

Independent Living

09/11/2025

Assistive Technologies for Older Adults

The United States – and the world itself – is aging. The share of the US population age 65+ is expected to reach 21% by the year 2030. At the same time, the medical and senior care industries are goin...

Blogs

energy

home automation

home networks

thermostats

Smart Home

11/07/2025

BYOD Becoming a Popular Solution for Utility & Energy Providers

Parks Associates research shows that saving money increases interest in smart home devices among 60% of broadband households with no previous purchase intentions. Utility and energy providers in parti...

cord cutting

OTT

pay TV

Entertainment

11/07/2025

Sizing the Market: Cord Cutters and Pay TV

Parks Associates research shows that as of 2021, more than one-third of US broadband households are Cord-Cutters who previously subscribed to traditional pay-TV, equating to more than 38 million house...

CONNECTIONS

OTT

pay TV

streaming

Press Releases

11/07/2025

OTT vs. Pay TV: Most Appealing Features for Consumers

Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service, and 36% of U.S. broadband households have at least one streaming media player....

digital health

independent living

connected CE

Health

11/07/2025

Senior Tech Channels: Looking Beyond Retail

Parks Associates research shows that 17% of heads of US broadband households are people age 65 or older, and 20% are a current or future caregiver. However, seniors and their caregivers are not typica...

demand response

energy

industry event

Smart Energy Summit

solar

Energy

11/07/2025

Leveraging Data from Smart Devices Can Improve the Success of DR Events

Parks Associates research recently cited in Intelligent Utility shows that 16% of all U.S. broadband households own one or more smart home devices. Many of these smart devices offer energy management...

CONNECTIONS

Wi-Fi

home networks

broadband

Support Services

11/07/2025

Broadband Difficulties Driving Demand for Value Added Services

Parks Associates research finds US broadband households have an average of 12 connected devices, which will increase to 20 by 2025, creating opportunities for service providers and manufacturers to de...

demand response

home networks

industry event

Energy

11/07/2025

Smart Home Energy Solutions: Making a Complex Future Simple - Free Webinar with Schneider Electric

Parks Associates research finds that most internet households (54%) think their electric bills are too high, and only 12% of broadband households are not taking any energy-saving actions. However, due...

COVID-19

home networks

5G

broadband

Broadband/Communications

11/07/2025

Heavy Home Network Users Find 5G Fixed-Wireless Service Appealing

Parks Associates research finds that COVID-19 accelerated an increase in the usage and value of home networks. With increasing strain on home networks, consumers show interest in emerging 5G fixed wir...

apps

Connected Health Summit

fitness apps

independent living

mHealth

wearable

Health

11/07/2025

Featured App Uses: Research Shows How Consumers are Engaging with Health Devices

Parks Associates research finds that 75% of smart watch owners and 68% of fitness tracker owners are using their devices every day. How are consumers utilizing digital health applications? This new in...

OTT

online video

streaming

digital content

SVOD

AVOD

subscription

entertainment

advertising

FAST

JWP

Entertainment

11/07/2025

How To Transform Your Video Delivery Strategy

Parks Associates research finds that 59% of households do not mind watching ads on paid streaming services if it lowers the subscription fee. The on-demand and competitive nature of streaming has tran...

remote health monitoring

Connected Health Summit

digital health

Health

01/20/2023

Over 50% of U.S. broadband households report having at least one chronic health condition

Parks Associates research finds over 50% of U.S. broadband households report having at least one chronic condition, predominantly obesity or high cholesterol. Digitization and connectivity in the heal...

OTT

MediaPlay News

In The News

11/07/2025

Parks: OTT Now ‘Standard Source of Video’

Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions, according to a report released June 11. The research firm notes that c...

smart home

Wi-Fi

independent living

Connected Health Summit

fitness tracker

Press Releases

11/07/2025

Connected Health Summit to focus on AI and personalization in special session featuring Ada Health, Validic, and Optum

Parks Associates research finds 23% of US broadband households have either a smart watch with fitness-tracking abilities or a digital pedometer/fitness tracker with Wi-Fi or Bluetooth connectivity. Th...

smart home

security

smart TV

home automation

Smart Home

11/07/2025

Looking Back at 2022 Tech Trends

Parks Associates released this list of 2022 Top Tech Trends in January 2022. The information was compiled from Parks Associates research team and its library of insights and data. Trend 1: Resident...

Connected Health Summit

Wearable Technologies

broadband

AT&T

Press Releases

11/07/2025

33% of U.S. Broadband Households Own At Least One Connected Health Device, up from 24% in 2013

Parks Associates released new research today showing connected health device ownership (including digital fitness trackers, networked weight scales, connected treadmills, and blood pressure meters) ha...

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11/07/2025

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11/07/2025

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11/07/2025

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11/07/2025

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11/07/2025

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11/07/2025

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