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Quantified Consumer

Independent Living

09/11/2025

Assistive Technologies for Older Adults

The United States – and the world itself – is aging. The share of the US population age 65+ is expected to reach 21% by the year 2030. At the same time, the medical and senior care industries are goin...

Trackers

Residential Security

09/08/2025

Smart Home and Security Tracker 2025 - August Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker provides mar...

Quantified Consumer

Entertainment Content: Video, Audio, Gaming

09/05/2025

Connected TV Platform Expansion: Gaming, Fitness, Smart Home

TV operating system (TV OS) platform vendors and TV OEMs are looking for new use cases and applications to drive TV sales, advertising revenue, and uptake of related services. With widespread adoption...

Quantified Consumer

Entertainment Content: Video, Audio, Gaming

09/04/2025

Gen AI in Media & Entertainment

Generative AI has captured the imaginations of companies and investors worldwide – and the skepticism of consumers. This study tests consumer interest and willingness to engage with AI and generative...

Trackers

Video Services: OTT, Pay TV

09/04/2025

Streaming Video Tracker - North American Update: August 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services...

White Paper

MDU Research

09/04/2025

A Guide to Connectivity Innovations in Multifamily Housing

This white paper explores key connectivity options available for multifamily properties, including legacy bulk and retail service, managed Wifi, and the increasingly popular trend of instant activatio...

Consumer Insights Dashboard

Smart Home Devices, Automation, Controls

08/15/2025

Smart Home Dashboard 2Q 2025

The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market.   Consumer Insights Dashboards present survey-b...

Trackers

Residential Security

08/07/2025

Smart Home and Security Tracker 2025 - July Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker provides mar...

Trackers

Residential Security

07/31/2025

Smart Home and Security Tracker 2025: Q2 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker provides mar...

Consumer Insights Dashboard

Residential Security

07/30/2025

Residential Security Dashboard 2Q 2025

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market. Consumer Insights Dashboards pr...

White Paper

Smart Home Devices, Automation, Controls

07/29/2025

Smart Home Evolution: Unlocking Value

This white paper explores the progress of the smart home industry, highlighting key milestones, emerging consumer demands, and the increasing role of artificial intelligence. The research highlights t...

Webinar

Independent Living

07/21/2025

Ambient Sensing: Next Frontier in Senior Care

As the US population ages, more than 25 million households are stepping into caregiving roles with nearly 10 million supporting seniors who live independently but still need assistance.  Currently, on...

Webinar

Video Services: OTT, Pay TV

07/24/2025

Consolidation & Aggregation: Transformation of Streaming Services & Technologies

Streaming services are undergoing rapid consolidation and aggregation, reshaping the competitive environment. This session explores the strategic mergers, acquisitions, partnerships, and technologies...

Blogs

CES

Internet of Things

OTT

pay TV

Entertainment

09/12/2025

Top Takeaways from CES 2023 - Part 2

Parks Associates team was at CES 2023, and research analyst Sarah Lee reports back with industry insights and takeaways. Name 3 interesting things you saw at CES and the company associated with it....

CES

energy

Internet of Things

OTT

security

Smart Home

09/12/2025

Top Takeaways from CES 2023 - Part 1

Parks Associates team was at CES 2023, and Jennifer Kent, VP of research, reports back on exclusive industry insights and takeaways. Name 3-5 interesting things you saw at CES and the company assoc...

CES

energy

interoperability

Smart Home

09/12/2025

My Top Takeaways from CES 2023 - Chris White, Research Director, Parks Associates

Parks Associates team was at CES 2023 and research director, Chris White, reports back on exclusive industry insights and takeaways.  Chris is a research director with Parks Associates, covering th...

care management

Connected Health Summit

fitness apps

independent living

mHealth

remote health monitoring

Health

09/12/2025

More than 115 million Americans will require caregiving assistance by 2020

Parks Associates revealed new research showing that over 115 million Americans will require caregiving assistance by 2020. The international research firm notes that caregivers are interested in new t...

interoperability

smart home

Smart Home

09/12/2025

Amazon Alexa Now the Leading Platform to Control Smart Home Devices

Parks Associates research shows the average US broadband household owns 10.5 connected devices (including computing, mobile, smart home, and connected health devices), as well as smart speakers with v...

energy

home automation

home networks

thermostats

Smart Home

09/12/2025

BYOD Becoming a Popular Solution for Utility & Energy Providers

Parks Associates research shows that saving money increases interest in smart home devices among 60% of broadband households with no previous purchase intentions. Utility and energy providers in parti...

cord cutting

OTT

pay TV

Entertainment

09/12/2025

Sizing the Market: Cord Cutters and Pay TV

Parks Associates research shows that as of 2021, more than one-third of US broadband households are Cord-Cutters who previously subscribed to traditional pay-TV, equating to more than 38 million house...

CONNECTIONS

OTT

pay TV

streaming

Press Releases

09/12/2025

OTT vs. Pay TV: Most Appealing Features for Consumers

Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service, and 36% of U.S. broadband households have at least one streaming media player....

digital health

independent living

connected CE

Health

09/12/2025

Senior Tech Channels: Looking Beyond Retail

Parks Associates research shows that 17% of heads of US broadband households are people age 65 or older, and 20% are a current or future caregiver. However, seniors and their caregivers are not typica...

demand response

energy

industry event

Smart Energy Summit

solar

Energy

09/12/2025

Leveraging Data from Smart Devices Can Improve the Success of DR Events

Parks Associates research recently cited in Intelligent Utility shows that 16% of all U.S. broadband households own one or more smart home devices. Many of these smart devices offer energy management...

CONNECTIONS

Wi-Fi

home networks

broadband

Support Services

09/12/2025

Broadband Difficulties Driving Demand for Value Added Services

Parks Associates research finds US broadband households have an average of 12 connected devices, which will increase to 20 by 2025, creating opportunities for service providers and manufacturers to de...

demand response

home networks

industry event

Energy

09/12/2025

Smart Home Energy Solutions: Making a Complex Future Simple - Free Webinar with Schneider Electric

Parks Associates research finds that most internet households (54%) think their electric bills are too high, and only 12% of broadband households are not taking any energy-saving actions. However, due...

COVID-19

home networks

5G

broadband

Broadband/Communications

09/12/2025

Heavy Home Network Users Find 5G Fixed-Wireless Service Appealing

Parks Associates research finds that COVID-19 accelerated an increase in the usage and value of home networks. With increasing strain on home networks, consumers show interest in emerging 5G fixed wir...

apps

Connected Health Summit

fitness apps

independent living

mHealth

wearable

Health

09/12/2025

Featured App Uses: Research Shows How Consumers are Engaging with Health Devices

Parks Associates research finds that 75% of smart watch owners and 68% of fitness tracker owners are using their devices every day. How are consumers utilizing digital health applications? This new in...

OTT

online video

streaming

digital content

SVOD

AVOD

subscription

entertainment

advertising

FAST

JWP

Entertainment

09/12/2025

How To Transform Your Video Delivery Strategy

Parks Associates research finds that 59% of households do not mind watching ads on paid streaming services if it lowers the subscription fee. The on-demand and competitive nature of streaming has tran...

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09/12/2025

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09/12/2025

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