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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

smart home

security

smartphones

home automation

security dealers

Press Releases

11/06/2026

Residential Security Market Growth Driven by Smart Home Technologies and the IoT

Smart home features are helping security dealers increase monthly revenues and also attract new customers. According to research from Parks Associates, 70% of U.S. security dealers currently install o...

CONNECTIONS

energy

smart home

IoT

Energy

11/06/2026

Energy Management: Opportunities in the Smart Home

Smart home devices, smart appliances, and energy systems are increasingly integrated into residential energy management programs. Smart thermostats, the most adopted category of smart home products, h...

smart home

security

MDUs

Telecompetitor

In The News

11/06/2026

Report: Smart Homes are Home Sweet Home for MDUs

Smart home devices are very popular and can contribute mightily to satisfaction with multi dwelling unit living, according to a white paper from Parks Associates and Cox Communities. In July, 2021,...

Internet of Things

privacy

security

smart home

voice control

Consumer Electronics Devices

11/06/2026

Growing Data Economy, Fueled by Voice as a Platform, Requires Consumer-centric Approach

Smart home device ownership tripled between 2014 and 2018, and households utilizing smart home technology now own an average of six devices. As the number of connected devices in the household increas...

smart home

connected CE

energy

White paper

artificial intelligence

Vivint

Smart Home

11/06/2026

Smart Home Value Stack: Energy, Security, Intelligence - New White Paper in Partnership with Vivint

Smart home adoption continues to accelerate as connected solutions move beyond early tech enthusiasts and gain traction with mainstream consumers. With this shift comes a new set of expectations. Toda...

smart home

connected CE

home automation

Smart Home

11/06/2026

Consumers Embrace Smart Appliances

Smart appliance purchase rates were strong in 2021 but may experience a regression in 2022. Smart appliance adoption and purchase rates earned three-year highs in 2021 with strong growth across all ca...

thermostats

automation

IoT

solar

smart lighting

smart energy devices

Energy

11/06/2026

Four Key Trends Shaping Energy Management for SMBs

Small and medium-sized businesses (SMBs) are actively investing in energy management solutions, driven by financial considerations, technology advancements, and the growing demand and expectation for...

independent living

Connected Health Summit

digital health

connected health devices

Press Releases

11/06/2026

22% of US consumers used a self-diagnosis app in past 12 months

Sixth annual Connected Health Summit to address future innovations in healthcare   New research from Parks Associates reveals 15% of US broadband households have used a telecare service in the past...

security

smart home

connected CE

IoT

Smart Home

11/06/2026

The Challenge of Responding to Security Threats

Since the tragedy at Columbine High School in 1999, school safety and security have become a growing concern. Schools began the search for security measures to minimize the possibility of students and...

OTT

pay TV

streaming

Video Services: OTT, Pay TV

11/06/2026

In Search of a Unified Streaming Video Experience

Since OTT’s inception, online video services have promised a simplified viewing experience with significant savings over traditional pay TV. However, OTT growth has also meant that fragmentation in th...

OTT

pay TV

streaming

Press Releases

11/06/2026

HBO Max Finally Lands on Amazon

Since launching in May, WarnerMedia’s flagship streaming service HBO Max has underperformed in converting existing users, with only 30% of current HBO subscribers activating HBO Max. Some of this unde...

OTT

streaming

digital media

entertainment

Video Services: OTT, Pay TV

11/06/2026

Disney+ Sets Its Sights on a Galaxy Not So Far Away

Since its launch in 2019, Disney+ has moved up the ranks past more than 300 streaming services, proving that it is a premium contender with streaming heavyweights such as Netflix and Amazon Prime....

security

CES

Internet of Things

CONNECTIONS Summit

Press Releases

11/06/2026

Platform integration into support solutions with added security layers will be a key differentiator: Insights from CSS Corp

Sid Victor, Vice President - Solutions at CSS Corp, provides insights into several key industry trends and questions for the 2016 CONNECTIONS Summit, hosted by Parks Associates during CES: What is...

COVID-19

OTT

digital media

subscription

Video Services: OTT, Pay TV

11/06/2026

After rocky start, Quibi must re-focus on trial conversions

Short-form smartphone-only SVOD service Quibi launched on April 6th with a limited-time extended 90-day trial and introductory pricing at $4.99 for the ad-supported tier and $7.99 for an ad-free tier....

PayPal

Apple Pay

CloudPro

mobile payments

Android Pay

In The News

11/06/2026

Android Pay Features, UK Release Date, How It Works

Shoppers in the US prefer to use retailers' own payment apps over services such as Apple Pay and Android Pay, a survey of consumers has revealed, possibly due to a lack of adoption from stores. The...

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