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Consumer Insights Dashboard

Wi-Fi and Home Networking

06/09/2025

Home Services Dashboard Q1 2025

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Trackers

Video Services: OTT, Pay TV

06/02/2025

Streaming Video Tracker - North American Update: May 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

06/03/2025

Growing Multifamily Value Through Smart Energy Savings

This white paper explores the evolving role of smart energy solutions in multifamily housing, including identifying how companies are utilizing smart energy technology to achieve significant cost savi...

Multiclient

Smart Home Devices, Automation, Controls

06/02/2025

The Business of Consumer IoT: Product Strategy in a Maturing Market

The smart home market is maturing, with 45% of US internet households owning at least one core smart home device. The customer base is shifting to a more mass-market profile, new competitors continue...

Webinar

Wellness and Fitness

05/22/2025

Transforming Safety for People, Workers, and Property at Home and Senior Living Centers

Advanced technology solutions are helping senior living and assisted living providers deliver better health outcomes while giving residents, their families, and workers greater peace of mind. Innovati...

Trackers

Residential Security

05/13/2025

Smart Home and Security Tracker 2025 - April Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Residential Security

05/09/2025

Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Smart Home Devices, Automation, Controls

05/05/2025

Smart Home: User Experience, Pain Points & Support

More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract a...

Trackers

Video Services: OTT, Pay TV

05/01/2025

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Residential Security

04/22/2025

Home Security Reimagined: Intelligence over Hardware

This white paper explores the forces driving this transformation, the economic & technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where...

Trackers

Residential Security

04/15/2025

Smart Home and Security Tracker 2025 - March Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Blogs

Press Releases

01/20/2023

ActiveVideo Networks Acquires TAG Networks

ActiveVideo Networks, the global leader in cloud-based interactive television solutions, announced that it has completed an acquisition of TAG Networks, adding the world's most scalable network game...

apps

digital content

gaming

millennials

multiscreen

virtual reality

Press Releases

06/09/2025

Pokemon Go Lures Millennials: Nintendo’s stock prices soar in wake of mobile app phenomenon

Nintendo has garnered a lot of attention over the past week, not just because of app downloads, but also in revenue gained from storefront businesses looking to lure customers by luring Pokemon. Rest...

smart home

home automation

tablet

desktop computer

mobile computing

Press Releases

06/09/2025

Consumer Desktop Adoption Declines 30% Since 2009

Tablet adoption continues to increase, reaching 72% of U.S. broadband households in Q1 2016 New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop co...

OTT

streaming

password sharing

piracy

In The News

06/09/2025

Sharing Netflix Or HBO Go Passwords Is Technically Federal Crime Under 9th Circuit Ruling

“The majority is wrong to conclude that a person necessarily accesses a computer account ‘without authorization’ if he does so without the permission of the system owner,” Reinhardt wrote in his disse...

Connected Health Summit

patient engagement

Health

06/09/2025

Industry Webcast: Technology Innovation & Disruption in Digital Health

Research from Parks Associates shows signs of rising consumerism in the healthcare markets, with one-third of U.S. broadband households owning and using at least one connected health or wellness devic...

apps

Apple Pay

mobile payments

Android Pay

In The News

06/09/2025

25% Of Smartphone Owners Use Payment Apps Monthly

The report from Parks Associates found that shoppers showed a preference for retailers' mobile payment programs such as Starbucks over larger payment systems including Apple Pay, Google Wallet and And...

Apple Pay

mobile payments

Android Pay

In The News

06/09/2025

Walmart Says It Completed Nationwide Rollout Of WalmartPay, 88% Of Users Are Repeat Customers

A recent study by Dallas-based Parks Associates found that 25% of smartphone owners in the U.S. use mobile platforms at least once a month. While Apple Pay and Android Pay are accepted by nearly 3 mil...

smart home

IoT

Comcast

connected home

In The News

06/09/2025

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...

streaming

Apple

streaming devices

Indianapolis Recorder

In The News

06/09/2025

Apple TV Shows Faith

Parks Associates' data of 2015 HDTV streaming video player unit sales spurred AppleInsider to write: "Apple saw a big boost in market share thanks to the launch of the fourth-generation Apple TV with...

smartphones

home networks

value-added services

mobile internet

Press Releases

06/09/2025

Unused data rollover, free access to premium Wi-Fi hotspots, and loyalty reward programs are important to likely mobile service switchers

Lengthy contracts that help limit upfront costs less appealing to consumers New Parks Associates researchshows that unused data rollover and free access to premium Wi-Fi hotspots are appealing and...

OTT

streaming

password sharing

Business Insider

In The News

06/09/2025

Only 4% Of People Share Passwords For Services Like Netflix Outside Their Families

Last year, a report from Parks Associates estimated the industry would lose $500 million to password sharing in 2015. This data suggests that might be a bit of an overstatement given the likelihood of...

Press Releases

01/20/2023

50% of U.S. households are interested in home energy monitoring

Home monitoring and controls companies will need to take alternate, more indirect routes to reach mass-market status, according to international research firm Parks Associates. Almost 50% of U.S....

OTT

streaming

Yahoo! Finance & News

password sharing

piracy

In The News

06/09/2025

Only 4% Of People Share Passwords For Services Like Netflix Outside Their Families

Last year, a report from Parks Associates estimated the industry would lose $500 million to password sharing in 2015. This data suggests that might be a bit of an overstatement given the likelihood of...

smartphones

Apple Pay

mobile payments

Android Pay

In The News

06/09/2025

Study: One In Four U.S. Smartphone Owners Use Mobile Pay, WalmartPay Numbers Unknown

Use of mobile pay among U.S. consumers is growing, particularly at retailers like Starbucks and Walmart U.S. who have adopted their own forms of mobile payment, according to research conducted by Dall...

smartphones

5G

mobile internet

Fierce Wireless

In The News

06/09/2025

Wi-Fi To Shackle Growth Of Mobile Data Revenues In The U.S., Parks Predicts

Wi-Fi and other connective technologies will shackle the growth of mobile data revenues in the U.S. for at least the next few years, Parks Associates predicted. The market research firm said worldw...

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