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connected CE

gaming

virtual reality

Consumer Electronics Devices

07/31/2026

Sony’s launch of PlayStation VR bolsters virtual reality market

Sony launched its much-anticipated PlayStation VR Thursday morning in a move that will likely have a drastic impact on the gaming experience. Brett Sappington, Senior Director of Research at Parks Ass...

OTT

streaming

entertainment

Press Releases

07/31/2026

Whistling Past the OTT Video Graveyard

Some people love being scared. Whether the villain is a poltergeist, masked killer, creepy doll, or some rabid beastie, they delight in having their worst fears realized on the screen of their choice....

fitness apps

gaming

mHealth

patient engagement

virtual care

virtual reality

CES

Health

07/31/2026

Mixed Reality and the Future of Healthcare

Some of the most interesting news to come out of CES this year had to do with virtual reality. With the upcoming release of the Windows Holographic System and VR headsets for around $300, it seems lik...

CONNECTIONS

digital media

Internet of Things

Entertainment

07/31/2026

Households with Children Are Powerful Tech-Buying Segment

Some of our latest consumer research, Households with Children: Dominant Tech Purchasers, reveals households with children, particularly those ages 6-11, are the leading demographic groups for technol...

smart home

home automation

Smart Energy Summit

solar

renewable energy

smart energy devices

Press Releases

07/31/2026

Top 7 Takeaways – Factors Accelerating the Adoption of Solar Technology

Solar technology installed behind the meter has implications for utilities, because excess energy flows back into the grid. Utility-scale solar must be managed as an asset in energy markets. Wherever...

streaming

digital content

social media

subscription

InterDigital

Entertainment

07/31/2026

Social Video Is Reshaping the Future of TV Engagement

Social video platforms are transforming how consumers engage with content, creating a more interactive and personalized viewing experience across devices. According to recent research from Parks Assoc...

smart home

connected CE

home automation

MDUs

energy management

access control

Smart Home

07/31/2026

Apply for the 2025 Property Innovation Awards!

Smart thermostats. Intelligent lighting. Integrated access control. Real-time energy management. Across the country, multifamily communities are embracing these innovations - and transforming the w...

CONNECTIONS

COVID-19

smart home

consumer electronics

Consumer Electronics Devices

07/31/2026

Smart Speakers – Gateway to Smart Home Adoption

Smart speakers can present strong use cases for smart home devices to the consumer. By bundling smart speakers with smart plugs, smart light bulbs, or smart thermostats, companies can deliver a guided...

connected CE

smart home

smart TV

audio

Entertainment

07/31/2026

Smart Speakers and Smart Displays Continue to Grow in Adoption

Smart speakers and smart displays entered 2020 as one of the strongest-performing new consumer electronics categories since tablets and smartphones. Their upward trajectory has continued, now reaching...

CONNECTIONS

home automation

home networks

smart home

Wi-Fi

cloud services

interoperability

Smart Spaces

Broadband/Communications

07/31/2026

Deploying IoT in Smart Spaces: Challenges and Best Practices

Smart spaces can be defined in many different ways. Parks Associates defines “smart spaces” as physical locations, equipped with networked devices and sensors-based solutions, that give individuals da...

smart home

home automation

home safety

appliances

Smart Home

07/31/2026

Smart Appliance Update

Smart major appliances emerged in the US market in 2011. However, like smart home devices, adoption rates for different categories of smart appliances remain fairly low. Eleven percent of US broadband...

energy

smart home

appliances

Smart Home

07/31/2026

Consumers Are Embracing Smart Appliances - Energy Management is Highly Valued

Smart major appliances - refrigerators, clothes washers, microwaves, clothes dryers, dishwashers, ovens, water heaters, air conditioning units and range/cooktops - emerged in the US market in 2011. Ho...

energy

home automation

home networks

smart home

Smart Home

07/31/2026

Smart Lighting: Enhancing Smart Home Use Cases

Smart lighting has yet to capture the imagination of most consumers, in part due to a lack of familiarity and in part due to the industry’s poor use case explanations. Significant opportunity still ex...

home automation

Internet of Things

smart home

Samsung

Smart Home

07/31/2026

Smart Kitchens: The Next Evolution of the Smart Home

Smart kitchens represent the next wave of the smart home evolution. For the past two years, large appliance manufacturers, including GE Appliances, Samsung, LG, and Whirlpool have used the consumer el...

smart home

home automation

IoT

Smart Energy Summit

smart energy devices

Press Releases

07/31/2026

Challenges and Opportunities of Integrating a Comprehensive Energy Solution

Smart home systems providers vary in their strategies to provide home energy management solutions. At Smart Energy Summit, speakers on the session “Integrating Comprehensive Energy Management Solution...

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