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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

digital content

OTT

streaming

Press Releases

11/06/2026

T-Mobile Launches vMVPD Partnerships As Replacement For TVision

T-Mobile launched a unique strategy to target cord cutters through distinct content offerings when it unveiled its vMVPD service TVision in November. Despite the steady growth of the online pay-TV mar...

cloud services

OTT

apps

smart TV

online video

streaming

digital content

Entertainment

11/06/2026

Synamedia Simplifies the Entertainment Ecosystem

Synamedia just announced Senza, a new white label cloud-based streaming platform aiming to simplify the complexity associated with traditional application development, deployment, and integration for...

cord cutting

digital content

online video

OTT

entertainment

Entertainment

11/06/2026

The Blockchain Hype Train Comes to Video Services

Swedish startup, Cinezen Blockchained Entertainment, recently signed some of its first film distribution deals for its upcoming video-on-demand service, a global blockchain-based VOD service that will...

Google

Chromecast

Internet of Things

Amazon

entertainment

Press Releases

11/06/2026

UXP Systems: Momentum of Google, Apple, Amazon fuels smart home awareness

Sumit Parab, Director of Product Management for UXP Systems, answers the following industry questions prior to the 2015 CONNECTIONS Europe event taking place 10-11 November in Amsterdam: What chall...

industry event

subscription

Entertainment

11/06/2026

Subscriber Lifecycle Management vs. Subscriber Billing

Subscription management and billing in the customer lifecycle is more important than ever before for media and entertainment companies. To thrive in today’s ever-changing market, business agility must...

pay TV

streaming

Future of Video

entertainment

Streaming Video Tracker

ecosystems

Entertainment

11/06/2026

Rebundling of Streaming: How Broadband Partnerships Are Reshaping Video Entertainment

Streaming has come full circle. What began as a disruption to pay TV has evolved into a new kind of bundle, one led by broadband providers and powered by streaming services. Instead of selling channel...

Variety

broadband

Fire TV

Apple TV

In The News

11/06/2026

Roku Grows Streaming Device Market Share, Apple TV Loses Out

Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In...

cord cutting

digital content

digital media

online video

OTT

pay TV

Entertainment

11/06/2026

What About the RSNs?

Stories about the pending purchase of 21st Century Fox assets have dominated the media industry headlines over the past few weeks, with Comcast conceding to Disney’s $71 billion cash and stock offer f...

home automation

home safety

insurance

security

smart home

IoT

Residential Security

11/06/2026

State Farm’s $1.2 Billion Investment in ADT a Turning Point for Smart Security

State Farm’s $1.2 billion investment in ADT for 15% stake in the company signals a turning point in the slow and somewhat tepid attention insurers have paid to the smart security space. Smart security...

smart home

CONNECTIONS

home networks

home automation

Smart Home

11/06/2026

Smart Home: Standalone Devices versus Whole Home Systems

Standalone products, also called point solutions, are self-sufficient products that generally operate independently from other products and systems. Smart home systems consist of a groups of devices t...

CES

digital content

digital media

online video

OTT

pay TV

set top

smart TV

Press Releases

11/06/2026

Unified Interfaces on the Mind at CES

Speaking from an entertainment focus at CES, nearly everyone I met with talked about being able to provide a single, unified interface for all the video products and services that consumers are using....

connected CE

gaming

virtual reality

Consumer Electronics Devices

11/06/2026

Sony’s launch of PlayStation VR bolsters virtual reality market

Sony launched its much-anticipated PlayStation VR Thursday morning in a move that will likely have a drastic impact on the gaming experience. Brett Sappington, Senior Director of Research at Parks Ass...

OTT

streaming

entertainment

Press Releases

11/06/2026

Whistling Past the OTT Video Graveyard

Some people love being scared. Whether the villain is a poltergeist, masked killer, creepy doll, or some rabid beastie, they delight in having their worst fears realized on the screen of their choice....

fitness apps

gaming

mHealth

patient engagement

virtual care

virtual reality

CES

Health

11/06/2026

Mixed Reality and the Future of Healthcare

Some of the most interesting news to come out of CES this year had to do with virtual reality. With the upcoming release of the Windows Holographic System and VR headsets for around $300, it seems lik...

CONNECTIONS

digital media

Internet of Things

Entertainment

11/06/2026

Households with Children Are Powerful Tech-Buying Segment

Some of our latest consumer research, Households with Children: Dominant Tech Purchasers, reveals households with children, particularly those ages 6-11, are the leading demographic groups for technol...

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