Providing Market Intelligence for 40 Years

Search Results

Products

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

09/30/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Quantified Consumer

MDU / Multifamily Tech

07/22/2026

Connected Communities: Wi-Fi, IoT, and Resident Experience

Multifamily and planned communities are adopting smart technologies to attract residents and enhance operational efficiency. This study identifies consumer demand for property-provided Wi-Fi, smart ho...

White Paper

Broadband and Mobility

07/22/2026

Owning the Broadband Subscriber Experience in the AI Era

This white paper reframes the opportunity for ISPs to evolve from connectivity providers to experience orchestrators. It outlines how proactive engagement, automated network remediation, and contextua...

Blogs

OTT

streaming

digital media

Entertainment

07/31/2026

New Services Threaten Big 3 in OTT

The term “streaming wars” has been used for the past several years to describe the battle between high-profile major SVOD services for ever-elusive revenue and viewership share. However, the “war” up...

COVID-19

smart TV

streaming

OTT

Video Services: OTT, Pay TV

07/31/2026

How is the Streaming Video Product Market Changing?

The streaming video product market is changing as a whole, with streaming video subscription services contributing significantly to the rising number of users. The COVID-19 crisis is also having an im...

OTT

streaming

Adeia

CTV

advertising

interactive video

Interactive & Shoppable TV: Next Wave of CTV Revenues

Entertainment

07/31/2026

Interactive & Shoppable TV: Next Wave of CTV Revenues

The streaming video market has reached a pivotal moment. Traditional advertising models alone can no longer sustain growth - and interactive, shoppable TV experiences are poised to bridge the gap betw...

streaming

Webinar

churn

advertising

Entertainment

07/31/2026

Streaming Video Competition Is Shifting from Growth to Retention

The streaming video market continues to evolve as providers balance subscriber growth with long-term customer retention. While attracting new subscribers remains important, reducing churn, strengtheni...

smart home

smart TV

streaming

Entertainment

07/31/2026

The Smart TV is the Entertainment Centerpiece of the Home

The streaming video device market continues to evolve – amid growing consolidation around a handful of devices and platforms. Smart TV adoption is rising - now 60% of internet households report owning...

CONNECTIONS

OTT

gaming

streaming

streaming devices

In The News

07/31/2026

Evolution of the streaming video device market

The streaming video device market continues to evolve – amid growing consolidation around a handful of devices and platforms. Amid a slowing economy and the threat of inflation, consumer spending slow...

OTT

streaming

SVOD

subscription

entertainment

vMVPD

FAST

Entertainment

07/31/2026

Broadening Reach: New Entertainment Strategies Emerge

The streaming landscape is increasingly defined by conglomerates that leverage multiple business models to capture diverse audiences. Giants like Google, Amazon, and Disney now reach more than half of...

streaming

White paper

advertising

Philo

Entertainment

07/31/2026

Aggregation Over Fragmentation: How Unified Streaming Is Powering the Next Era of Advertising

The streaming industry is no longer defined by individual platforms competing for attention. Instead, it is entering a new phase built on aggregation, where live and linear TV, FAST channels, premium...

smart home

OTT

digital media

streaming devices

Smart Home Systems, Products, and Services

07/31/2026

Smart Home + Entertainment: Roku Controlling the Whole Home

The smart TV is now the most important video consumption device in US households for a variety of reasons. Roku's big announcement yesterday about smart home products (cited as a “natural extension of...

home automation

home networks

security

smart home

Smart Home

07/31/2026

Rise of Smart Locks and Smart Access Control

The smart residence starts at the front door. Smart door locks, smart access control systems, networked cameras, video doorbells, smart garage door openers, parking access solutions, and other IoT dev...

security

smart home

smart TV

apps

Smart Home

07/31/2026

Understanding the Smart Home User Control Experience

The smart home will achieve significant penetration and widespread adoption among consumers, but the rate and speed of adoption are dependent upon companies telling a story to consumers in a method th...

smart home

home automation

home safety

security

thermostats

Smart Home

07/31/2026

Smart Home: Disconnect Between Market Hype and Actual Consumer Behavior

The smart home will achieve significant penetration and widespread adoption among consumers, but the rate and speed of adoption are dependent on many factors. As connectivity in the home increases yea...

home automation

Internet of Things

security

smart home

broadband

Smart Home

07/31/2026

Video/Audio Analytics Add Needed Context to the Smart Home

The smart home today is not really all that smart. It is obedient and does what it is told to do, but has limited capability of making decisions on its own. Decision making requires first, an understa...

smart home

home automation

Smart Energy Summit

Press Releases

07/31/2026

Top 10 Takeaways –Energy Providers Need to Rethink Smart Home Strategies

The smart home market can be described using two axes: control of the smart home system and monetization of the smart home. The vertical axis describes the entity which controls the smart home syst...

smart home

connected CE

home automation

Smart Home

07/31/2026

Smart Refrigerators and Clothes Washers Experience Highest Purchase Rates

The smart home market as a whole experienced relatively strong growth in 2021 and smart appliances were no exception. The average # of smart appliances owned by US broadband households has roughly dou...

Pages

Web Page

07/31/2026

Agenda

https://www.parksassociates.com/agenda

Web Page

07/31/2026

About

https://www.parksassociates.com/about

Web Page

07/31/2026

Call For Papers

https://www.parksassociates.com/call-for-papers

Web Page

07/31/2026

Sponsor Opportunities

https://www.parksassociates.com/sponsor-opportunities

Web Page

07/31/2026

Sponsor

https://www.parksassociates.com/sponsor

Web Page

07/31/2026

Agenda

https://www.parksassociates.com/agenda

Web Page

07/31/2026

Speakers

https://www.parksassociates.com/speakers

Web Page

07/31/2026

Contact Us

https://www.parksassociates.com/contact-us

Web Page

07/31/2026

Primary Research

https://www.parksassociates.com/primary-research

Web Page

07/31/2026

About us

https://www.parksassociates.com/about-us

Web Page

07/31/2026

Homepage

https://www.parksassociates.com/homepage

Web Page

07/31/2026

Agenda

https://www.parksassociates.com/agenda

Web Page

07/31/2026

Media

https://www.parksassociates.com/media

Web Page

07/31/2026

Research Services

https://www.parksassociates.com/research-service

Web Page

07/31/2026

Sponsors

https://www.parksassociates.com/sponsors

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive