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Quantified Consumer

Entertainment Content: Video, Audio, Gaming

09/05/2025

Connected TV Platform Expansion: Gaming, Fitness, Smart Home

TV operating system (TV OS) platform vendors and TV OEMs are looking for new use cases and applications to drive TV sales, advertising revenue, and uptake of related services. With widespread adoption...

Quantified Consumer

Entertainment Content: Video, Audio, Gaming

09/04/2025

Gen AI in Media & Entertainment

Generative AI has captured the imaginations of companies and investors worldwide – and the skepticism of consumers. This study tests consumer interest and willingness to engage with AI and generative...

Trackers

Video Services: OTT, Pay TV

09/04/2025

Streaming Video Tracker - North American Update: August 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services...

White Paper

MDU Research

09/04/2025

A Guide to Connectivity Innovations in Multifamily Housing

This white paper explores key connectivity options available for multifamily properties, including legacy bulk and retail service, managed Wifi, and the increasingly popular trend of instant activatio...

Consumer Insights Dashboard

Smart Home Devices, Automation, Controls

08/15/2025

Smart Home Dashboard 2Q 2025

The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market.   Consumer Insights Dashboards present survey-b...

Trackers

Residential Security

08/07/2025

Smart Home and Security Tracker 2025 - July Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker provides mar...

Trackers

Residential Security

07/31/2025

Smart Home and Security Tracker 2025: Q2 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker provides mar...

Consumer Insights Dashboard

Residential Security

07/30/2025

Residential Security Dashboard 2Q 2025

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market. Consumer Insights Dashboards pr...

White Paper

Smart Home Devices, Automation, Controls

07/29/2025

Smart Home Evolution: Unlocking Value

This white paper explores the progress of the smart home industry, highlighting key milestones, emerging consumer demands, and the increasing role of artificial intelligence. The research highlights t...

Webinar

Independent Living

07/21/2025

Ambient Sensing: Next Frontier in Senior Care

As the US population ages, more than 25 million households are stepping into caregiving roles with nearly 10 million supporting seniors who live independently but still need assistance.  Currently, on...

Webinar

Video Services: OTT, Pay TV

07/24/2025

Consolidation & Aggregation: Transformation of Streaming Services & Technologies

Streaming services are undergoing rapid consolidation and aggregation, reshaping the competitive environment. This session explores the strategic mergers, acquisitions, partnerships, and technologies...

Webinar

MDU Research

07/24/2025

PropTech, Broadband, and the Future of Multifamily Living

This session explores the latest developments in proptech, including highlights from Parks Associates latest research spotlighting innovative companies enabling Smart Spaces.  Parks Assoicates team wi...

Webinar

Residential Security

07/24/2025

Intelligence Over Hardware: Security Meets Smart Tech

Join Parks Associates, Ubiety, and leading players to explore how to navigate this shift, unlock new value, and position your solutions for long-term success in a rapidly evolving market. The resid...

Blogs

care management

digital health

independent living

virtual care

Health

09/08/2025

Health at Home – Healthcare Reaches New Heights

The pandemic has forever changed the trajectory of healthcare and specifically virtual care. Before the pandemic, forward-thinking care providers and health systems were trialing virtual care solution...

Connected Health Summit

COVID-19

digital health

Health

09/08/2025

Health and Well Being is a Key Focus for Consumers

The outbreak of COVID-19 has had a significant impact on the fitness and wellness market – due to social distancing and shelter in place orders, and with many gyms closed, a large percentage of consum...

COVID-19

Internet of Things

tech support

Support Services

09/08/2025

COVID-19 and Technology Adoption

The outbreak of COVID-19 and subsequent shelter-in-place mandates by government officials in many states have led to a dramatic shift in how consumers live and conduct business, including an increase...

online video

OTT

pay TV

smart TV

streaming

Video Services: OTT, Pay TV

09/08/2025

NPS is a Big Indicator of the State of the OTT Market

The OTT video market is maturing, as services adapt to a consumer base that is more intentional and more focused on value and simplicity. From 2021 to early 2022, the OTT video market showed signs...

digital media

OTT

pay TV

Future of Video

Press Releases

09/08/2025

Next Phase in the Streaming Wars

The OTT space has been bolstered recently with the launch of high-profile services such as Disney+, Apple TV+, HBO Max, and Peacock. Each is taking a different approach to gaining market share in a cr...

online video

OTT

Entertainment

09/08/2025

Netflix’s Expected Lower Growth for Q1 2022: Market and Competitive Implications

The OTT market has witnessed massive growth and competition in the past 2 years. This growth is the result of increased market penetration and adoption of smart streaming devices, huge investments in...

OTT

streaming

Deadline Hollywood

digital content

Streaming Video Tracker

In The News

09/08/2025

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...

connected CE

CONNECTIONS

smart home

Consumer Electronics Devices

09/08/2025

Connected Devices Provide New Opportunities to Extend Monitoring Services

The number of connected devices continues to expand year-over-year, and 2019 concluded on a particularly strong note for the security industry.  Security system adoption reached one-third of all US br...

connected CE

smart TV

Consumer Electronics Devices

09/08/2025

Amazon and Comcast Smart TVs – Today’s Battles are About Platforms, not Hardware

The news of impending smart TVs from two very different ends of the video spectrum – Amazon and Comcast - is indicative of the rapid changes that have taken place in video consumption and delivery ove...

big data

connected CE

Internet of Things

security

Smart Home

09/08/2025

With Big Data Comes Big Responsibility: Consumer Vulnerability to Data Attacks

The need for safe space is essential, whether we’re fabricating stone fortresses or designing virtual privacy perimeters. The Internet of Things (IoT) offers consumers convenience, efficiency, collabo...

smart home

CONNECTIONS

energy

home automation

Energy

09/08/2025

CONNECTIONS™ Addresses Role of Energy in the Smart Home

The natural progression in the smart home goes from one device providing singular value to many working in concert to deliver a host of benefits. While individual products are driving innovation and e...

smart home

home networks

home automation

Smart Spaces

MDUs

smart buildings

Smart Home

09/08/2025

Upcoming Smart Spaces Session: Looking Forward: Growth for Multifamily Tech

The multifamily tech market is poised for significant growth, driven by innovations in smart building solutions and tenant experience enhancements. Join our team at Smart Spaces on Thursday, February...

privacy

security

smart home

Smart Home

09/08/2025

Smart Home Devices Can Increase Rental Fees for Multifamily Housing by 5%-30%

The multifamily housing market has become increasingly important to device manufactures as they seek to drive overall market adoption of the smart home products. Multifamily rental properties represen...

apps

fitness apps

wearable

Health

09/08/2025

Is Fitbit not effective in helping consumers achieve better outcome?

The most recent issue of the Lancet Diabetes & Endocrinology published results of a randomized clinical trial evaluating the impact of fitness tracker usage on consumers’ activity levels and health be...

home safety

security

smart home

insurance

Smart Home

09/08/2025

ADT and State Farm Partner to Expand Smart Home Experience for Consumers

The momentum of insurance companies as a channel for the purchase or distribution of smart products is increasing. State Farms enormous investment in ADT is another example of ADT diversifying its str...

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