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Smart Home Devices, Automation, Controls

Q2 2023

Quantified Consumer

Video Doorbells and Smart Cameras: Purchasing, Use, and Business Models

Video devices are among the strongest performing devices in the smart home ecosystem. In this Quantified Consumer study, Parks Associates quantifies household familiarity and adoption of video doorbells and smart cameras, as well as future purchase intentions. It explores the buyer journey for camera devices and important elements of the user experience. This study also tests top preferred features for new video devices, and preferences for AI-based smart camera services.

Purchase

Download Table of Contents (PDF)

Executive Summary

Smart Camera Ownership

Smart Video Doorbell Adoption

Video Product Familiarity and Perceived Value

Smart Camera Owners or Intenders by Demographics

Smart Video Doorbell Acquisition Method

Smart Camera Acquisition Method

Triggers for Purchasing a Smart Video Doorbell

Triggers for Purchasing a Smart Camera

Video Doorbell Brand Purchased

Smart Camera Brand Purchased

Market Awareness, Perception and Adoption

Smart Home Devices Surveyed (Q4 2022)

Smart Home Device Ownership

Smart Video Doorbell Adoption

Top 5 Smart Home Device Adoption

Smart Camera Ownership

Smart Camera or Smart Video Doorbell Ownership

Average # of Networked Cameras and Smart Video Doorbells Owned

Would Owners of Smart Video Doorbells and Cameras Purchase The Products Again?

Net Promoter Scores: Smart Camera & Smart Video Doorbell

Theory of Relevancy

Smart Video Doorbell: Familiarity, Perceived Value, and Affordability

Smart Camera: Familiarity, Perceived Value, and Affordability

Smart Camera

Smart Video Doorbell

Purchase Intention: Smart Video Doorbell & Smart Camera

Smart Video Doorbell Owners or Intenders by Demographics

Smart Video Doorbell Owners or Intenders by Housing Factors

Smart Camera Owners or Intenders by Demographics

Smart Camera Owners or Intenders by Housing Factors

Purchases, Brands, and Pricing

Smart Video Doorbell: Device Purchases

Video Doorbell Brand Purchased

Video Doorbell Brand Considered

Smart Camera Purchases

Smart Camera Brand Purchased

Smart Camera Brand Considered

Average Selling Price: Smart Video Doorbell & Smart Camera

Buyer’s Journey: Triggers, Channels, and Install

Smart Video Doorbell Acquisition Method

Smart Camera Acquisition Method

Smart Video Doorbell & Smart Camera: Channel Purchase Location (2015 - 2022)

Smart Video Doorbell: Type of Purchase

Smart Camera: Type of Purchase

Smart Video Doorbell & Smart Camera: Reason for Replacement or Upgrade

Smart Video Doorbell & Smart Camera: Individual Purchases vs. Bundle

Smart Video Doorbell & Smart Camera: Bundle Purchase In Addition to Original Plan

Reason for Owning Only One Smart Camera

Triggers for Purchasing a Smart Video Doorbell

Triggers for Purchasing a Smart Camera

Factors Influencing Smart Video Doorbell Brand and Models

Factors Influencing Smart Camera Brand and Models

Smart Video Doorbell & Smart Camera: Installation Method

User Experience: Controls and Use Cases

Primary Control Method of Smart Video Doorbell

Primary Control Method of Smart Camera

Smart Camera: Area of Installation

Smart Camera: Area/Person Monitored

Area/Person Monitored by Smart Camera Installation Location

Smart Video Doorbell: Area/Person Monitored

Business Models: Video Storage & Home Security

Smart Video Doorbell: Video Storage

Smart Camera: Video Storage

Smart Video Doorbell: Access Time to Free Video Storage

Smart Camera: Access Time to Free Video Storage

Smart Video Doorbell: Monthly Fee for Video Storage

Smart Camera: Monthly Fee for Video Storage

Security Solution Adoption

Paid Security Device Adoption

Paid Services for Video Doorbells

Paid Services for Network Cameras

Devices Acquired as Part of System, by Installation Method

Devices Added After Security System Installation by Installation Method

Interest in Security System Add-on Service

Top Desired Features For Security System

Demand for New Features

Smart Video Doorbell & Smart Camera: Apple HomeKit Secure Video Usage

Preferred Features for Future Smart Video Doorbell Purchase

Preferred Features for Future Smart Camera Purchase

Smart Video Doorbell: Preferred Type of Recording

Smart Camera: Preferred Type of Recording

Smart Video Doorbell: Importance of AI Capabilities

Smart Camera: Importance of AI Capabilities

Preferred Pricing Model for Smart Video Doorbell AI Capabilities

Preferred Pricing Model for Smart Camera AI Capabilities

Appendix

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