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Latest In The News

The Smart Money: Partnership Possibilities in the Connected Home

Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Co...

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Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and...

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More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released i...

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Why Smart Infrastructure Is Revolutionizing Home Sales

In 2025, approximately 45% of U.S. households with internet access own at least one smart home devic...

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Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is wit...

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Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech

GearBrain has long covered the smart home space and frequently sources Parks Associates' research fo...

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