Register

I agree with the Privacy Policy

Yahoo! Finance & News

Research about the Impact of Digital Audio

June 05, 2011

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners recalling an Internet radio ad and 40% of those responding to an ad.

TargetSpot and Parks Associates have two white papers, "Digital Audio Usage Trends: A Highly Engaged Listenership" and "Internet Radio Advertising Impact Study," available for download at http://www.parksassociates.com/whitepapers. Digital audio advertising trends will be a focus of Parks Associates' 15th Annual CONNECTIONS™ Digital Living Conference in Santa Clara, June 28-30.

Previously In The News

A ray of light for Microsoft’s Surface: Consumer interest doubled Nexus tablet interest ahead of holidays

Tablets are a hot category once again this holiday season and as it did in 2011, Apple’s iPad lineup is seen leading the pack this year. According to a survey conducted between October and November...

Most US tablet shoppers considering an iPad

Just in case there was any doubt remaining about the growing popularity of tablets, Parks Associates published Friday the results of its latest survey into the buying habits of the US public this h...

Parks Associates to host 7th Annual CONNECTIONS™ Summit at 2013 CES Tuesday in South Hall, Rooms S204-S205

International research firm Parks Associates invites media to attend the 7th annual CONNECTIONS™ Summit at CES,10 A.M.-5:15 P.M. on Tuesday, January 8, 2013, in Las Vegas, followed by a reception s...

Hearing is believing: People don’t realize how important great sound is until they experience it

Sound quality is a hugely important part of the multimedia experience on mobile devices that often gets overlooked. It’s not easy to convey how big the impact of good sound quality is on the overal...

‹
1
2
...
16
17
18
19
20
21
22
...
32
33
›