Register

I agree with the Privacy Policy

Yahoo! Finance & News

Research about the Impact of Digital Audio

June 05, 2011

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners recalling an Internet radio ad and 40% of those responding to an ad.

TargetSpot and Parks Associates have two white papers, "Digital Audio Usage Trends: A Highly Engaged Listenership" and "Internet Radio Advertising Impact Study," available for download at http://www.parksassociates.com/whitepapers. Digital audio advertising trends will be a focus of Parks Associates' 15th Annual CONNECTIONS™ Digital Living Conference in Santa Clara, June 28-30.

Previously In The News

Apple challenges Google's dominance in smartphones as iPhone 5 nears release

As Apple prepares to release its new iPhone model, new research from Parks Associates shows the iPhone leads its rivals in customer satisfaction, with 75% of its owners "very satisfied" with their...

iPhone to Put New Networks to Test

Similarly, Verizon offers broad coverage in the San Francisco Bay area, southern coastal region stretching from Los Angeles to San Diego, and the Central Valley. But there are Bay Area holes, inclu...

Buying Gadgets - No Gender Issue

Now back to the subject of women buying more tech products than men. According to a report from Parks Associates, more women than men are downloading movies and music, women do the majority of game...

Consumers to increase holiday CE spending by over 33% compared to 2011, with tablets overtaking laptops as hottest item

New Consumer Analytics research from Parks Associates indicates U.S. consumers plan to spend over 33% more on CE devices this holiday season compared to last year, with the total amount increasing...

‹
1
2
...
15
16
17
18
19
20
21
...
32
33
›