Register

I agree with the Privacy Policy

Yahoo! Finance & News

Research about the Impact of Digital Audio

June 05, 2011

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners recalling an Internet radio ad and 40% of those responding to an ad.

TargetSpot and Parks Associates have two white papers, "Digital Audio Usage Trends: A Highly Engaged Listenership" and "Internet Radio Advertising Impact Study," available for download at http://www.parksassociates.com/whitepapers. Digital audio advertising trends will be a focus of Parks Associates' 15th Annual CONNECTIONS™ Digital Living Conference in Santa Clara, June 28-30.

Previously In The News

Parks Associates addresses new bundled service strategies for service providers at ESX 2012

Parks Associates estimates 2011 revenue from connected home and security monitoring services at $9.4B and will grow to $13.8B by 2016. Tom Kerber, Director, Research, Home Controls & Energy, Parks...

Few cable users aware of TV Everywhere

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappin...

75% with Internet-connected smart TVs regularly watch online video

New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months. "The pe...

Global LTE subscribers to top 50 mln this year: report

Global subscription to the fourth-generation long-term evolution (LTE) network is likely to surge more than five-fold to reach some 50 million this year from last year's 9 million, a report showed...

‹
1
2
...
14
15
16
17
18
19
20
...
32
33
›