Providing market intelligence for more than 35 years

Yahoo! Finance & News

Digital Technologies Create New Consumer Lifestyle Experiences

Parks Associatesannounced two keynote speakers, representing Verizon Telecom and Starz, for the CONNECTIONS™ Conference, being held next week at the Santa Clara Convention Center. The international research firm will host the Digital Living Conference and Showcase, featuring new consumer research on cloud media and connected CE and an agenda with over 100 executives on June 28-30.

"Consumer demand for new connected experiences is so strong many are taking a DIY approach, with 14% of U.S. broadband households using PC-to-TV connections to watch online video," said Kurt Scherf, VP, principal analyst, Parks Associates. "Content and service providers have an inside track to this market as consumers demand premium content and ubiquitous access in and outside the home. Starz and Verizon are both significant players in this area, offering valuable insight to CONNECTIONS™ attendees."

Previously In The News

Techzilla Launches to Support the Evolving Tech Needs of Today’s Consumers

Additionally, Techzilla offers a customer-centric repair service, allowing consumers to have their devices diagnosed and fixed from the comfort of their homes. Technicians will attempt to resolve t...

Smartphones and tablets driving interactive TV viewing

Enriching the viewing experience with show-related info Now, the latest research from Parks Associates reveals that tablet and smartphone owners are turning to their devices for interactive TV...

M2M: The Next Billion Mobile Connections - Essential Analysis of the Growing Wireless M2M Industry

In this report, Parks Associates analysts examine the growing wireless M2M industry and highlight opportunities in this space for mobile service providers in the U.S. and globally. The report i...

Over 40% of Pay-TV Re-Subscribers Lured Back by Discounts and Promotions

Parks Associates today previewed consumer data from its upcoming webcast "Pay-TV Re-connectors and the Netflix Exes," showing traditional promotions, such as offering free or discounted premium cha...