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IoT industry: It’s time to sell the product, not just the promise

June 02, 2014

San Francisco and the Silicon Valley played hosts to several conferences recently, all of which shared an exciting discourse on the Internet of things — IoT: Parks Associates’ CONNECTIONS, TiEcon, and the William Blair Technology Growth Conference. I had the pleasure of speaking at all three and exchanged ideas with some exceptional people, from engineers to reporters to investment analysts.

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At the same time, I question whether our industry is placing our enthusiasm for the scope of IoT before the needs of the consumer. At the CONNECTIONS conference I was on the “Connected Home Devices” panel and we were asked: “So, what is the compelling use case that will drive our business?” I thought that was a great question because I don’t believe we (as an industry) have done a good job of abstracting that from the consumer. This is a problem. If we don’t have consumers pulling the market, then we don’t really have a market yet. So are we selling the promise or the product?

From the article "IoT industry: It’s time to sell the product, not just the promise" by Nate Williams.

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