Register

I agree with the Privacy Policy

VentureBeat

IoT industry: It’s time to sell the product, not just the promise

June 02, 2014

San Francisco and the Silicon Valley played hosts to several conferences recently, all of which shared an exciting discourse on the Internet of things — IoT: Parks Associates’ CONNECTIONS, TiEcon, and the William Blair Technology Growth Conference. I had the pleasure of speaking at all three and exchanged ideas with some exceptional people, from engineers to reporters to investment analysts.

...

At the same time, I question whether our industry is placing our enthusiasm for the scope of IoT before the needs of the consumer. At the CONNECTIONS conference I was on the “Connected Home Devices” panel and we were asked: “So, what is the compelling use case that will drive our business?” I thought that was a great question because I don’t believe we (as an industry) have done a good job of abstracting that from the consumer. This is a problem. If we don’t have consumers pulling the market, then we don’t really have a market yet. So are we selling the promise or the product?

From the article "IoT industry: It’s time to sell the product, not just the promise" by Nate Williams.

Previously In The News

Social gaming startups pour on some speed

A recent research report by Parks Associates on “Trends in Digital Gaming” shows that smartphone and tablet adoption has grown along with the percentage of U.S. gamers who regularly download games...

U.S. gaming population has nearly tripled in three years

The number of people playing video games in the U.S. has risen 241 percent since 2008, according to a new study from market research and consulting company Parks Associates. The study, Trends i...

Gaming population doubles in three years thanks to smartphones, tablets

The number of Americans who play at least one hour of video games per month has more than doubled over the last three years, increasing from 56 million in 2008 to 135 million in 2011, according to...

Cloud media, connected CE, IP value-added services, and more

CONNECTIONS™, hosted by international research firm Parks Associates, offers an unmatched combination on market research, executive intelligence, and high-level networking relevant for all players...

‹
1
2
3
4
5
6
7
8
›