Register

I agree with the Privacy Policy

USA Today

Zeebox looks to amp up the second-screen TV experience

September 27, 2012

Networks and advertisers alike have been looking for ways to better engage viewers and discourage them from skipping commercials. Zeebox could be "an interesting solution," says Jim O'Neill, research analyst at Parks Associates. "They can better target consumers with ads that are more likely to be seen than those that are on TV, because they'll be on the iPad or iPhone that those 'distracted viewers' are now spending so much time with," he says.

And the viewer experience could continue to improve. Comcast plans to add remote-control capability to the app, something subscribers to the U.K.'s Sky pay-TV service already have. "It's like a super remote control with benefits," O'Neill says. "What Zeebox brings to the table is a little bit of a track record as well as just enough coolness to be attractive to the U.S. audience."

From the article, "Zeebox looks to amp up the second-screen TV experience" by Mike Snider.

Previously In The News

Cutting the Cord: Expanding options for watching online video

Already more than half (57%) of the 120 million-plus U.S. broadband homes subscribe to an OTT video service, according to research firm Parks Associates. Just as cable programming went niche in...

Social networking goes gaming

That also gets the more than 40 million homes with Internet-connected game systems "to turn on their consoles on a daily basis," says Michael Cai of Parks Associates, a Dallas-based research firm....

Simpsons' hype tries for a homer with ads

Four-fifths of gamers notice ads while playing video games, according to a report that ad seller Double Fusion will release today. The group tracked eye movements of 100 video game players. It al...

Apple's iPhone sets the tone,

The iPhone could stimulate competition among providers and help drive the overall growth of mobile entertainment, analysts say. Mobile TV revenues are expected to increase from $400 million in the U...

‹
1
2
3
4
5
6
7
8
9
10
11
12
›