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Zeebox looks to amp up the second-screen TV experience

September 27, 2012

Networks and advertisers alike have been looking for ways to better engage viewers and discourage them from skipping commercials. Zeebox could be "an interesting solution," says Jim O'Neill, research analyst at Parks Associates. "They can better target consumers with ads that are more likely to be seen than those that are on TV, because they'll be on the iPad or iPhone that those 'distracted viewers' are now spending so much time with," he says.

And the viewer experience could continue to improve. Comcast plans to add remote-control capability to the app, something subscribers to the U.K.'s Sky pay-TV service already have. "It's like a super remote control with benefits," O'Neill says. "What Zeebox brings to the table is a little bit of a track record as well as just enough coolness to be attractive to the U.S. audience."

From the article, "Zeebox looks to amp up the second-screen TV experience" by Mike Snider.

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