Providing market intelligence for more than 35 years

USA Today

Runner-up wireless standard tries for phone market.

USA TodayIt also returns HomeRF to an effort it began as early as 1998 — to convince consumers that advanced telephone services made HomeRF products worth buying, said Kurt Scherf, the vice president of research at Park Associates, a residential technology market research firm.

"They've struggled to find traction on whatever marketing message they've pushed," Scherf said. "They're simply desperate to get traction wherever they can get it."

.... "I think it's really hard for the consumer — I think it's hard for me as an analyst — to figure out what the benefit is of merging a voice and data application in the home right now," Parks Associates' Scherf said.

From the article "Runner-up wireless standard tries for phone market."

Previously In The News

Pac-Man' is going digital

This is just the beginning, says Michael Cai of Parks Associates research firm. "Gaming companies are realizing the value that is buried in their catalog." Money spent on online video gaming is e...

Cable eyes profits from pay-for-play

Cable operators at their annual convention here this week have games on their minds — and not just the corporate kind. Recent industry efforts to standardize digital transmissions and speed processi...

Has your TV room gone upscale yet

Only a fraction — perhaps less than 1% — of the nation's home theaters are marquee presentations such as the Cleage family's. Still, about one-third of home-theater owners spent more than $1,500 for...

Cocooning is back with a vengeance

The big-screen experience comes home. The average consumer will spend 78 hours watching movies at home this year vs. 13 at theaters, according to forecasters Veronis Suhler Stevenson. And people are...