Register

I agree with the Privacy Policy

USA Today

Runner-up wireless standard tries for phone market.

May 30, 2002

USA Today It also returns HomeRF to an effort it began as early as 1998 — to convince consumers that advanced telephone services made HomeRF products worth buying, said Kurt Scherf, the vice president of research at Park Associates, a residential technology market research firm.

"They've struggled to find traction on whatever marketing message they've pushed," Scherf said. "They're simply desperate to get traction wherever they can get it."

.... "I think it's really hard for the consumer — I think it's hard for me as an analyst — to figure out what the benefit is of merging a voice and data application in the home right now," Parks Associates' Scherf said.

From the article "Runner-up wireless standard tries for phone market."

Previously In The News

Cutting the Cord: Waiting for ... 'Godzilla'?

As consumer behavior changes — in this case, purchases of tickets and discs declining — Hollywood needs new ways of recouping its investments in movies. "There are a lot more outlets for content no...

First Take: HBO's stand-alone service could open floodgates

Already 55% of U.S. broadband households subscribe to a streaming TV service, according to Parks Associates. As consumer adoption of streaming has boomed and some pay TV customers are trimming — an...

Future of Net TV looks brighter with CBS, HBO on board

Already more than half (55%) of U.S. homes with broadband Internet connectivity subscribe to a Net TV service such as Netflix, according to research firm Parks Associates. And pay-TV subscribers ar...

Cutting the Cord: Fissures in the pay TV 'logjam'

Consumers have already spoken, as more than half (55%) of U.S. broadband households currently subscribe to a streaming TV service, according to Parks Associates. From the article "Cutting the C...

‹
1
2
3
4
5
6
7
8
9
10
11
12
›