Providing Market Intelligence for 40 Years

Twice

Digital Bridge Devices Flounder At Retail

TwiceKurt Scherf, VP Parks Associates, said the MCE and DMA dependence on home networking was and is the biggest hurdle the products face in gaining consumer acceptance.

“Home networking is still not that easy, so it is not easy to derive the full benefit from these devices. In addition, consumer awareness of the existence of these products is still really low and prices were initially high,” Schurf said, adding the fact that 25 percent of U.S. homes have a home network, which is a huge plus for this technology.

Despite its shortcomings, Parks Associates still sees some growth for the category in the coming years, but Scherf said acceptance of the technology in both stand-alone and embedded formats will depend upon the availability of content.

Michael Cai of Parks estimates sales for non-MCE DMA shipments could be in the millions by 2009. However, this is highly dependant upon how well companies do promoting their multimedia tools, like Intel's Viiv technology.

From the article "Digital Bridge Devices Flounder At Retail," by Doug Olenick.

Previously In The News

Installer Revenues Rose 18% In '05

Installer-level revenues grew an estimated 17.7 percent in 2005 to $7.3 billion, according to an estimate by Parks Associates. The company, which based its conclusions in part on installer surveys,...

Wired, Wireless Products Bowed For Custom Market

There's always room for more new products in an industry that's growing at double-digit percentage rates, if suppliers' introductions here at International CES are a reliable indicator. Wired and...

Studies Point To Return Of Residential-Install Growth

Three-fourths of surveyed systems integrators expect their residential-install revenues to grow this year, up from only a third who said their businesses grew in 2009, according to a fourth-quarter...

Networking Bried

Dallas— Broadband service providers will compete more aggressively in marketing home-network equipment and residential gateways to support new multimedia services, promote customer retention, lower...