Twice

Digital Bridge Devices Flounder At Retail

February 26, 2006

Twice Kurt Scherf, VP Parks Associates, said the MCE and DMA dependence on home networking was and is the biggest hurdle the products face in gaining consumer acceptance.

“Home networking is still not that easy, so it is not easy to derive the full benefit from these devices. In addition, consumer awareness of the existence of these products is still really low and prices were initially high,” Schurf said, adding the fact that 25 percent of U.S. homes have a home network, which is a huge plus for this technology.

Despite its shortcomings, Parks Associates still sees some growth for the category in the coming years, but Scherf said acceptance of the technology in both stand-alone and embedded formats will depend upon the availability of content.

Michael Cai of Parks estimates sales for non-MCE DMA shipments could be in the millions by 2009. However, this is highly dependant upon how well companies do promoting their multimedia tools, like Intel's Viiv technology.

From the article "Digital Bridge Devices Flounder At Retail," by Doug Olenick.

Previously In The News

The Connected Consumer: Top Trends In IoT

2015 will be a year of intense experimentation in new value propositions for advanced technologies and services. Multiple sectors within the connected home are facing new competition and an increas...

Start-Ups Place Bets On The Smart Home

The newcomers enter a market whose U.S. unit sales will grow in 2015 by 20 percent to 24.9 million units and grow at 20 percent rates in 2016 and 2017, a Parks Associates/Consumer Electronics Assoc...

Parks Associates: 78% of connected car owners will demand connected features in their next vehicle

Parks Associates announced a new industry report today showing connected car features are rapidly gaining consumer acceptance. Over 75% of U.S. vehicle owners with at least one connected car featur...

Samsung TVs Get T-Commerce App

In a second-phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing, according...

‹
1
2
3
4
5
6
7
8
9
›