Register

I agree with the Privacy Policy

TMCnet

Report: Cable TV Faces Stiff Competition from Satellite TV, IPTV

October 23, 2008

A quick fix on the part of cable TV providers would be to improve or introduce new services such as video on demand (VoD), Parks Associates suggested.

The report maintains that when customers are unsatisfied they naturally tend to look for other services and satellite and telco/IPTV providers are planning targeting unsatisfied cable customers. Although cable operators have improved service efforts, these operators will still hemorrhage subscribers unless they are perceived as offering leading-edge features at equal or better value. In today's economic climate, carriers cannot afford to ignore these findings.

“Subscribers who actively use primetime VoD services show significantly higher satisfaction levels,” said Parks Associates analyst Kurt Scherf, in a statement. “VoD initiatives, particularly those aimed at delivering a ‘Primetime, Anytime’ experience are potential ARPU [average revenue per user] generators and trigger churn toward the provider, a reversal of current market trends.”

From the article, "Report: Cable TV Faces Stiff Competition from Satellite TV, IPTV" by Nathesh

Previously In The News

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV...

Over 25% of US CE shoppers use mobile commerce apps in-store

More than 25 percent of CE buyers in US broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, b...

Breaking News and Technical Analysis Update for June 1st 2010 Easylink Solutions Corp

Easylink Solutions Corp is Nevada Corporation, headquartered in Hong Kong, China. The company is focused in Consumer Electronics Product(s) in Portable Multimedia Players (PMPs) Market. The company...

Survey: Femtocell Technology Finds Appeal With the Masses

Commissioned by the Femto Forum to conduct a custom consumer research in the U.S., Parks Associates, an internationally recognized market research and consulting company specializing in emerging con...

‹
1
2
3
4
5
6
7
8
9
10
...
25
26
›