Register

I agree with the Privacy Policy

TMCnet

Report: Cable TV Faces Stiff Competition from Satellite TV, IPTV

October 23, 2008

A quick fix on the part of cable TV providers would be to improve or introduce new services such as video on demand (VoD), Parks Associates suggested.

The report maintains that when customers are unsatisfied they naturally tend to look for other services and satellite and telco/IPTV providers are planning targeting unsatisfied cable customers. Although cable operators have improved service efforts, these operators will still hemorrhage subscribers unless they are perceived as offering leading-edge features at equal or better value. In today's economic climate, carriers cannot afford to ignore these findings.

“Subscribers who actively use primetime VoD services show significantly higher satisfaction levels,” said Parks Associates analyst Kurt Scherf, in a statement. “VoD initiatives, particularly those aimed at delivering a ‘Primetime, Anytime’ experience are potential ARPU [average revenue per user] generators and trigger churn toward the provider, a reversal of current market trends.”

From the article, "Report: Cable TV Faces Stiff Competition from Satellite TV, IPTV" by Nathesh

Previously In The News

Smart Home Device in Every Other Home by 2020

While the number of applications for machine to machine (M2M) communications devices and so-called smart home devices are increasing, it's easy to wonder if the demand for these devices is likewise...

DLNA launches VidiPath Certification programme for retail products supporting subscription TV

"DLNA has taken another important step toward fulfilling the FCC's vision for an industry standard that allows TV services to be delivered to CE devices," said Brett L Sappington, director of resea...

Over 25% of US CE shoppers use mobile commerce apps in-store

More than 25 percent of CE buyers in US broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, b...

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV...

‹
1
2
3
4
5
6
7
8
9
10
...
25
26
›