Register

I agree with the Privacy Policy

TMCnet

Report: Cable TV Faces Stiff Competition from Satellite TV, IPTV

October 23, 2008

A quick fix on the part of cable TV providers would be to improve or introduce new services such as video on demand (VoD), Parks Associates suggested.

The report maintains that when customers are unsatisfied they naturally tend to look for other services and satellite and telco/IPTV providers are planning targeting unsatisfied cable customers. Although cable operators have improved service efforts, these operators will still hemorrhage subscribers unless they are perceived as offering leading-edge features at equal or better value. In today's economic climate, carriers cannot afford to ignore these findings.

“Subscribers who actively use primetime VoD services show significantly higher satisfaction levels,” said Parks Associates analyst Kurt Scherf, in a statement. “VoD initiatives, particularly those aimed at delivering a ‘Primetime, Anytime’ experience are potential ARPU [average revenue per user] generators and trigger churn toward the provider, a reversal of current market trends.”

From the article, "Report: Cable TV Faces Stiff Competition from Satellite TV, IPTV" by Nathesh

Previously In The News

Linear's senior vice president to speak at upcoming CONNECTIONS Conference in Las Vegas

Linear LLC, a leader in residential and commercial access control, security, and health and wellness solutions, announced recently that Duane Paulson, senior vice president of product and market de...

U.S. Tablet Owners to Increase 61% in One Year to Exceed 130 Million in 2014

International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media Experiences: Mastering Video Delivery, User...

CEDIA Commissions Second Industry Market Research Project

CEDIA (the Custom Electronic Design and Installation Association) has commissioned international market research company, Parks Associates, to repeat its extensive survey into the UK residential cu...

Research and Markets Adds Report: App Development and Distribution Models

Research and Markets has announced the addition of the "App Development and Distribution Models" report to its offerings. In a release, Research and Markets noted that report highlights include...

‹
1
2
...
17
18
19
20
21
22
23
24
25
26
›