Register

I agree with the Privacy Policy

TMCnet

Report: Cable TV Faces Stiff Competition from Satellite TV, IPTV

October 23, 2008

A quick fix on the part of cable TV providers would be to improve or introduce new services such as video on demand (VoD), Parks Associates suggested.

The report maintains that when customers are unsatisfied they naturally tend to look for other services and satellite and telco/IPTV providers are planning targeting unsatisfied cable customers. Although cable operators have improved service efforts, these operators will still hemorrhage subscribers unless they are perceived as offering leading-edge features at equal or better value. In today's economic climate, carriers cannot afford to ignore these findings.

“Subscribers who actively use primetime VoD services show significantly higher satisfaction levels,” said Parks Associates analyst Kurt Scherf, in a statement. “VoD initiatives, particularly those aimed at delivering a ‘Primetime, Anytime’ experience are potential ARPU [average revenue per user] generators and trigger churn toward the provider, a reversal of current market trends.”

From the article, "Report: Cable TV Faces Stiff Competition from Satellite TV, IPTV" by Nathesh

Previously In The News

Parks Associates: Verizon to Present at TIA 2012

Parks Associates announced Maitreyi Krishnaswamy, Director, Video Services Product Development and Management, Verizon, is participating as a speaker at the upcoming Connections at TIA, June 5-7 at...

Verizon launches TV channels for iPad viewing

The Verizon tablet app also only works if customers have a high-definition-capable set-top box. It does not show local affiliates of NBC, ABC, NBC or Fox. The app does not have DVR features to paus...

Parks Associates Talks Future of Household Broadband at CES 2013

CES isn't just about gadgets; it's also about the future of technology as it relates to consumer electronics, and for a lot of consumer electronics, nothing is quite so important, so connected to t...

Verizon, AT&T Take Video Share, But at a Slower Rate

Also, AT&T has lower video penetration of just 18.7 percent, compared to Verizon’s 33.3-percent take rate. The number of U.S. IPTV subscribers will increase from 8.8 million at the end of 2011...

‹
1
2
...
16
17
18
19
20
21
22
...
25
26
›