Providing market intelligence for more than 35 years

TMCnet

Park Associates Releases a New Research on Multiscreen TV Viewing Patterns

Stating consumers in Western Europe value multidevice access to recorded TV programs over other new video services, Parks Associates has released a new research, the company has announced. “Multiscreen access to live TV programming is available across Europe, but consumers want access to their recorded content,” said Brett Sappington, Director, Research, Parks Associates. “Consumers use PVRs to record their favorite shows, effectively creating a personalized TV playlist, and they value unfettered access to this programming. At our CONNECTIONS Europe conference, we will discuss strategies for operators to leverage this unmet demand to their benefit.”

47 percent of broadband households in Western Europe’s largest countries selected viewing recorded programs on any Internet-connected device as one of their top three features, given a choice of new TV features, including 3DTV, online video access, and multiscreen services, the report stated. By comparison, 30 percent selected live TV as one of their top preferences. The results are from Parks Associates’ consumer study Connected Consumer in Europe, the company has announced.

Recently, the company released a report where it noted that global smartphone sales surged more than 70 percent in 2010. Such a high sale figure, according to Parks Associates, is making app stores, social networking platforms, and cloud-based innovations force mobile operators to reexamine their business models and ensure improved connectivity and content access. Parks Associates conducts research through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

"Park Associates Releases a New Research on Multiscreen TV Viewing Patterns" by Raju Shanbhag

Previously In The News

Linear's senior vice president to speak at upcoming CONNECTIONS Conference in Las Vegas

Linear LLC, a leader in residential and commercial access control, security, and health and wellness solutions, announced recently that Duane Paulson, senior vice president of product and market de...

U.S. Tablet Owners to Increase 61% in One Year to Exceed 130 Million in 2014

International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media Experiences: Mastering Video Delivery, User...

CEDIA Commissions Second Industry Market Research Project

CEDIA (the Custom Electronic Design and Installation Association) has commissioned international market research company, Parks Associates, to repeat its extensive survey into the UK residential cu...

Research and Markets Adds Report: App Development and Distribution Models

Research and Markets has announced the addition of the "App Development and Distribution Models" report to its offerings. In a release, Research and Markets noted that report highlights include...