Providing market intelligence for more than 35 years

TMCnet

Park Associates Releases a New Research on Multiscreen TV Viewing Patterns

Stating consumers in Western Europe value multidevice access to recorded TV programs over other new video services, Parks Associates has released a new research, the company has announced. “Multiscreen access to live TV programming is available across Europe, but consumers want access to their recorded content,” said Brett Sappington, Director, Research, Parks Associates. “Consumers use PVRs to record their favorite shows, effectively creating a personalized TV playlist, and they value unfettered access to this programming. At our CONNECTIONS Europe conference, we will discuss strategies for operators to leverage this unmet demand to their benefit.”

47 percent of broadband households in Western Europe’s largest countries selected viewing recorded programs on any Internet-connected device as one of their top three features, given a choice of new TV features, including 3DTV, online video access, and multiscreen services, the report stated. By comparison, 30 percent selected live TV as one of their top preferences. The results are from Parks Associates’ consumer study Connected Consumer in Europe, the company has announced.

Recently, the company released a report where it noted that global smartphone sales surged more than 70 percent in 2010. Such a high sale figure, according to Parks Associates, is making app stores, social networking platforms, and cloud-based innovations force mobile operators to reexamine their business models and ensure improved connectivity and content access. Parks Associates conducts research through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

"Park Associates Releases a New Research on Multiscreen TV Viewing Patterns" by Raju Shanbhag

Previously In The News

Parks Associates: Verizon to Present at TIA 2012

Parks Associates announced Maitreyi Krishnaswamy, Director, Video Services Product Development and Management, Verizon, is participating as a speaker at the upcoming Connections at TIA, June 5-7 at...

Verizon launches TV channels for iPad viewing

The Verizon tablet app also only works if customers have a high-definition-capable set-top box. It does not show local affiliates of NBC, ABC, NBC or Fox. The app does not have DVR features to paus...

Parks Associates Talks Future of Household Broadband at CES 2013

CES isn't just about gadgets; it's also about the future of technology as it relates to consumer electronics, and for a lot of consumer electronics, nothing is quite so important, so connected to t...

Verizon, AT&T Take Video Share, But at a Slower Rate

Also, AT&T has lower video penetration of just 18.7 percent, compared to Verizon’s 33.3-percent take rate. The number of U.S. IPTV subscribers will increase from 8.8 million at the end of 2011...