Register

I agree with the Privacy Policy

TMCnet

Despite Multiscreen and OTT Thirst, Pay-TV Operators Still Own the Video Scene

March 31, 2014

And QoS looks to be critical for consumers. A survey from Parks Research has found that consumers expect the same TV user experience throughout their home, regardless of whether the service is offered OTT, a managed terrestrial operator network, satellite or other delivery mechanism. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device—including a thirst for the bells and whistles of a traditional pay-TV service within the user interface for OTT.

"While some operators might see OTT delivery or use on a connected CE device as a way to offer a slimmed-down version of their user interface, consumers still expect the full-feature service and interface experience regardless of how it is delivered to the TV," said Brett Sappington, director of research at Parks Associates.

From the article, "Despite Multiscreen and OTT Thirst, Pay-TV Operators Still Own the Video Scene" by Tara Seals.

Previously In The News

DIY Model Dominant But Not Preferred, Says Park Associates' New Research

A new tech support research conducted by Parks Associate, a market research and consulting company, revealed that though the do-it-yourself (DIY) model is dominant, but not a preferred choice for c...

Parks Associates Finds Almost Half of U.S. Broadband Households Want Automated Thermostats

In gearing up for its upcoming Smart Energy Summit, Parks Associates has released the results of new energy research which found that almost half of U.S. broadband households are very interested in...

Parks Associates Releases SMB Tech Support Market Report

Parks Associates announced new SMB technical support research showing network complexity, growth of cloud services, and BYOD trends will help drive the U.S. market to a 14.4 percent compound annual...

The Modern, Connected Home Shows Room for Stronger Broadband Solutions

According to Patrice Samuels, research analyst at Parks Associates, this influx of connected devices that connect to a home network through a router is adding new layers of complexity to the connec...

‹
1
2
...
17
18
19
20
21
22
23
24
25
26
›