Register

I agree with the Privacy Policy

TMCnet

Despite Multiscreen and OTT Thirst, Pay-TV Operators Still Own the Video Scene

March 31, 2014

And QoS looks to be critical for consumers. A survey from Parks Research has found that consumers expect the same TV user experience throughout their home, regardless of whether the service is offered OTT, a managed terrestrial operator network, satellite or other delivery mechanism. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device—including a thirst for the bells and whistles of a traditional pay-TV service within the user interface for OTT.

"While some operators might see OTT delivery or use on a connected CE device as a way to offer a slimmed-down version of their user interface, consumers still expect the full-feature service and interface experience regardless of how it is delivered to the TV," said Brett Sappington, director of research at Parks Associates.

From the article, "Despite Multiscreen and OTT Thirst, Pay-TV Operators Still Own the Video Scene" by Tara Seals.

Previously In The News

Google Taps Marvell to Power the Next-Generation Google TV

Hopefully for Google and device manufacturer partners, the second effort is more successful than the first. Parks Associates analyst Kurt Scherf told the Journal that the updated software offers a...

Smarter Utility - Time Warner Follows Comcast into Home Energy Management Market

Indeed, according to Dallas-based research firm Parks Associates, fully one-third of U.S. consumers in broadband households find remote control of lights, appliances, and thermostats via Web-enable...

Park Associates Releases a New Research on Multiscreen TV Viewing Patterns

Stating consumers in Western Europe value multidevice access to recorded TV programs over other new video services, Parks Associates has released a new research, the company has announced. “Multisc...

Verizon to Present at TIA 2012

Parks Associates announced Maitreyi Krishnaswamy, Director, Video Services Product Development and Management, Verizon, is participating as a speaker at the upcoming Connections at TIA, June 5-7 at...

‹
1
2
...
15
16
17
18
19
20
21
...
25
26
›