Providing market intelligence for more than 35 years

TMCnet

Cognitive Networks Teams Up with Smart TV Industry Leaders at Advertising Week 2013

Made up of leaders from the Smart TV ecosystem, the panel will focus on Automatic Content Recognition (ACR) technology and how it is powering an enhanced Smart TV viewing experience. This newly-enabled technology allows advertisers and broadcast networks to deliver synchronized, interactive advertising and show content to consumers, such as real-time coupons, live viewer opinion polls, and social TV engagement based on popular social media platforms.

The "Smart TV Rising" panel will be moderated by Heather Way, senior analyst from Parks Associates.

From the article, "Cognitive Networks Teams Up with Smart TV Industry Leaders at Advertising Week 2013."

Previously In The News

Parks Associates: Europeans Want More Content Discovery Options for TV Viewing

Parks Associates European research finds strong demand in Western Europe for TV solutions that personalize and prioritize content. TV subscribers in France, Belgium, the U.K., and Germany all expre...

Over 25% of US CE shoppers use mobile commerce apps in-store

More than 25 percent of CE buyers in US broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, b...

Technology Support: The Moment of Truth that Drives Customer Experience

The importance of technology and reliance on Internet connectivity is driving a shift in that thinking. Today, technology support is increasingly being recognized as a critical moment of truth alon...

CEA Introduces Report on Dramatic Rise of Connected Health and Wellness Consumer Devices Market

The Consumer Electronics Association (CEA) released a new report, The Connected Health and Wellness Market, quantifying the dramatic growth in sales of connected health and wellness devices. Cr...