Providing market intelligence for more than 35 years

TMCnet

Cognitive Networks Teams Up with Smart TV Industry Leaders at Advertising Week 2013

Made up of leaders from the Smart TV ecosystem, the panel will focus on Automatic Content Recognition (ACR) technology and how it is powering an enhanced Smart TV viewing experience. This newly-enabled technology allows advertisers and broadcast networks to deliver synchronized, interactive advertising and show content to consumers, such as real-time coupons, live viewer opinion polls, and social TV engagement based on popular social media platforms.

The "Smart TV Rising" panel will be moderated by Heather Way, senior analyst from Parks Associates.

From the article, "Cognitive Networks Teams Up with Smart TV Industry Leaders at Advertising Week 2013."

Previously In The News

63% of Smart TV Owners Have the Device Connected and 79% of Them Use It to Watch Online Video Regularly

Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to th...

Linear's senior vice president to speak at upcoming CONNECTIONS Conference in Las Vegas

Linear LLC, a leader in residential and commercial access control, security, and health and wellness solutions, announced recently that Duane Paulson, senior vice president of product and market de...

U.S. Tablet Owners to Increase 61% in One Year to Exceed 130 Million in 2014

International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media Experiences: Mastering Video Delivery, User...

CEDIA Commissions Second Industry Market Research Project

CEDIA (the Custom Electronic Design and Installation Association) has commissioned international market research company, Parks Associates, to repeat its extensive survey into the UK residential cu...